Social Media sites have become more popular than search engines in some parts of the world. Facebook is the leading social media site, bringing in 55% of the social media traffic. Google dominates the search engine traffic. Of the overall web traffic, Google brings in 9.3% of web traffic and Facebook brings in 7% of web traffic (mashable.com).
A huge part of SMO is the idea of sharing between friends. Friends encouraging friends, through social media, to check out different brands and websites increases traffic greatly. When someone hears about a brand from a friend they may be more inclined to check it out because their friend is a reliable source. Friends are generally interested in the same things. Sharing also ensures that the content is reachingin your target market.
Facebook leads all otherin sharing at 24%. Twitter is steadily increasing their sharing, with almost half of Facebook.
SMO helps withas well as reaching your . SMO is very positive for the brand because people are able to view content and websites through widgets, applications, mobile, and social media.
How will you use social media optimization for your company?