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In search engine optimization (SEO) terminology a backlink is ahyperlink that links from a Web page, back to your own Web pageor Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.



Using Social Business Patterns to Transform your Company

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Mithilesh Joshi