tag:blogger.com,1999:blog-89270606292873129792024-02-29T13:08:50.732+05:30Mithilesh Joshi - SEO, Google Updates & Android Mithilesh joshi's blog provide you self-tested information 🕵️♂️ on Digital Marketing platform like SEO, SMO, SEM and other SMM updates... Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.comBlogger192125tag:blogger.com,1999:blog-8927060629287312979.post-86202111721783896042024-02-18T12:01:00.002+05:302024-02-18T12:01:59.508+05:30How can you hire SEO experts and agencies? By SEO Specialist<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLU3yXTUME3IGEFRgkLtG6Ly7MOzTxT1fUC_4zDlrKmiE2jhIC_xT-VBkNCylHmw3Xex8Q51m7magGqhSINPTkgv1033unInXK2sF8IS2LYvAGQfB43-hNN2-EOLgz2vmISs6ndDnC5b0V93WvylKYJLZaIHEtKqZLeGzo5jDNXbemwT59G4Y-GBBpVdhE/s1280/How%20to%20hire%20good%20SEO%20experts.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLU3yXTUME3IGEFRgkLtG6Ly7MOzTxT1fUC_4zDlrKmiE2jhIC_xT-VBkNCylHmw3Xex8Q51m7magGqhSINPTkgv1033unInXK2sF8IS2LYvAGQfB43-hNN2-EOLgz2vmISs6ndDnC5b0V93WvylKYJLZaIHEtKqZLeGzo5jDNXbemwT59G4Y-GBBpVdhE/w640-h360/How%20to%20hire%20good%20SEO%20experts.jpg" width="640" /></a></div><br /><p></p>Over the past year, I've been getting a lot of questions about finding the best SEO experts. People often ask, "How do I know if they're good or bad?" SEO is still new in many places, so among the good, you'll find some bad SEO folks too. Making a mistake here can waste a lot of time, resources, and money.<br /><br />I've interviewed over 100 companies and around 22 individuals, and I've learned a lot from these experiences. But don't worry! Whether you're a seasoned entrepreneur or just starting, this guide will help you understand how to hire the right SEO professionals and agencies.<h3 style="text-align: left;">Step 1: Finding the Right SEO Fit: Small Team or Big Agency?</h3>Before you dive in, ask yourself:<br />Do you want a one-on-one SEO buddy or a whole team of experts?<br /><br /><b>Going solo:<br /></b>Pros: Affordable, understands your specific niche.<br />Cons: Limited skills, might get overloaded with work.<br /><br /><b>Teaming up with an agency:<br /></b>Pros: Diverse skills (writing, tech, link building), streamlined processes.<br />Cons: Can be pricier, less personalized attention.<br /><br /><b>Here's a breakdown to help you decide:<br /></b><br /><b>Choose a solo SEO if:</b><br />You have a smaller budget.<br />You have a clear understanding of your SEO needs.<br />You value close collaboration and a personal touch.<br /><br /><b>Consider an agency if:<br /></b>You need a wider range of SEO expertise.<br />You have a larger budget and complex SEO goals.<br />You prefer a more structured and hands-off approach.<br /><h3 style="text-align: left;">Step 2: Networking</h3>Spread the word on LinkedIn, Upwork, and industry forums. Don't forget your network - ask for recommendations!<br /><div><h3 style="text-align: left;">Step 3: During Interview</h3><h4 style="text-align: left;"><b>Solo SEOs:</b></h4><ul style="text-align: left;"><li><b>SEO Savvy:</b> Can they explain complex stuff simply? Ask for past wins to gauge their expertise.</li><li><b>Real-World Skills:</b> Ditch theoretical questions! Give them actual SEO scenarios to solve (screen-sharing bonus!).</li><li><b>Lifelong Learner:</b> Do they have a hunger for knowledge? Assess their ability to adapt and stay updated.</li></ul><h4 style="text-align: left;"><b>Agencies:</b></h4><ul style="text-align: left;"><li><b style="font-weight: bold;">Team Power</b><b>: </b>Meet the crew! Have they worked with similar businesses? Show me the numbers: what real results have they achieved?</li><li><span style="font-weight: bold;"><b>Beyond "Magic Ranks":</b> </span>SEO is a slow and steady climb, not a quick fix. Beware of unrealistic promises!</li><li><span style="font-weight: bold;"><b>Honesty is Key</b>: </span>Ask about past challenges they faced and how they learned from them. Are they truly invested in your success, or just the paycheck?</li></ul></div><div><i>Remember: The right fit depends on your needs. Look for passion, expertise, and transparency, regardless of whether you go solo or agency!<br /></i><br /><br /><h2 style="text-align: left;">Red Flags to Watch Out for When Hiring an SEO or Agency:</h2><h4 style="text-align: left;">Promises:</h4><ul style="text-align: left;"><li><b>Guaranteed rankings</b>: No ethical SEO professional can guarantee specific rankings, as algorithms and competition are constantly evolving. Run away from anyone making such claims.</li><li><b>Quick fixes and black-hat tactics</b>: Be wary of anyone promoting techniques like keyword stuffing, link buying, or hidden text. These can harm your website in the long run.</li><li><b>Unrealistic ROI promises:</b> Be skeptical of claims of instant or dramatic traffic increases. Sustainable SEO takes time and effort.</li></ul><h4 style="text-align: left;">Transparency:</h4><ul style="text-align: left;"><li><b>Lack of clear pricing and deliverables:</b> Unclear contracts or hidden fees indicate potential trouble. Make sure you understand what you're paying for and what results to expect.</li><li><b>Unwillingness to answer questions:</b> A good SEO professional should be happy to answer your questions and explain their strategies in detail. Vagueness or obfuscation is a red flag.</li><li><b>Lack of client testimonials or case studies:</b> Be wary of agencies with limited or no achievements. Ask for references and checkout to actual results via third party tools.</li></ul><h4 style="text-align: left;">Expertise and Experience:</h4><ul style="text-align: left;"><li><b>Lack of industry knowledge:</b> Ideally, your SEO should have experience in your specific industry or a closely related one. Generic tactics may not be effective.</li><li><b>Focus on quantity over quality:</b> Be wary of agencies that boast only about the number of clients they have, not the quality of their work. Look for proven examples that align with your goals.</li><li><b>Outdated or irrelevant techniques:</b> Ensure they use up-to-date, ethical SEO practices aligned with current search engine algorithms.</li></ul><h4 style="text-align: left;">Communication and Culture:</h4><ul style="text-align: left;"><li><b>Poor communication skills</b>: Clear and consistent communication is crucial. Be wary of someone who is unresponsive or evasive.</li><li><b>Lack of cultural fit:</b> If their values and work style don't align with yours, collaboration will be difficult. Assess their communication style and team dynamics during interviews.</li><li><b>High turnover rate:</b> A high turnover rate can indicate internal issues or dissatisfaction with the work environment.</li></ul><br /><h2 style="text-align: left;">Interviewing Beyond the Surface:</h2><h4 style="text-align: left;">Small Level SEO:</h4><ul style="text-align: left;"><li><b>Analysis</b>: Focus on foundational SEO knowledge, content creation skills, and adaptability.</li><li><b>What to Read</b>:</li><ul><li><b>Go beyond the resume:</b> Look for evidence of self-learning and initiative. Did they create a personal website or blog and implement SEO strategies? This shows enthusiasm and practical experience.</li><li><b>Test their critical thinking</b>: Present a real-world SEO scenario and ask how they would approach it. This reveals their thought process and ability to apply knowledge in practical situations.</li><li><b>Gauge their passion</b>: True passion goes beyond just completing tasks. Do their eyes light up when discussing SEO trends or specific tactics? Are they curious and eager to learn more?</li></ul></ul><h4 style="text-align: left;">Medium Level SEO:</h4><ul style="text-align: left;"><li><b>Analysis:</b> Evaluate broader SEO strategy, link-building skills, and data analysis capabilities.</li><li><b>What to Read:</b></li><ul><li><b>Evaluate their strategic mindset</b>: Ask them to analyze a competitor's website and identify SEO strengths and weaknesses. This reveals their ability to think critically and develop competitive strategies.</li><li><b>Assess their data-driven approach</b>: How do they track and analyze SEO results? Can they translate data insights into actionable recommendations? Look for comfort with SEO tools and data visualization skills.</li><li><b>Challenge their problem-solving:</b>Present a hypothetical technical SEO issue and ask them to walk you through their troubleshooting process. This reveals their analytical skills and ability to think on their feet.</li></ul></ul><h4 style="text-align: left;">High Level SEO:</h4><ul style="text-align: left;"><li><b>Analysis:</b> Deep dive into advanced SEO tactics, team leadership, and industry knowledge.</li><li><b>What to Read:</b></li><ul><li><b>Focus on business impact:</b> How do they measure the success of SEO efforts beyond rankings? Can they articulate SEO's impact on revenue, conversions, and overall business goals?</li><li><b>Evaluate their communication skills:</b> Can they explain complex SEO concepts to non-technical stakeholders? Look for clear, concise communication and the ability to tailor their message to different audiences.</li><li><b>Assess their leadership potential:</b> How would they motivate and mentor a team of SEOs? Can they delegate effectively and foster a collaborative environment? Look for experience managing teams and inspiring others.</li></ul></ul><h4 style="text-align: left;">Top Level SEO:</h4><ul style="text-align: left;"><li><b>Analysis</b>: Focus on strategic vision, business acumen, and ability to drive organizational growth.</li><li><b>What to Read:</b></li><ul><li><b>Dive into their strategic vision</b>: How would they develop an SEO strategy aligned with your company's long-term growth plans? Look for innovative thinking, a global perspective, and an understanding of industry trends.</li><li><b>Evaluate their adaptability: </b>How do they approach change and uncertainty? Can they pivot strategies to adapt to algorithm updates and shifting industry landscapes? Look for a forward-thinking mindset and a willingness to experiment.</li><li><b>Assess their cultural fit:</b> Do they align with your company's values and work style? Can they collaborate effectively with diverse teams and build strong relationships? Look for someone who complements your existing team dynamic.</li></ul></ul><i>Remember: The interview is a two-way street. Use the opportunity to assess not just their skills, but also if they are a good fit for your company culture and long-term goals. By going deeper than just technical knowledge, you'll identify the perfect SEO talent to elevate your digital presence.<br /></i><br /></div><div><h2 style="text-align: left;">My strategy that changed my recruitment game & helped me find top-notch SEO talent.</h2><ul style="text-align: left;"><li><b>The Critical Issue:</b> Clearly outline a specific issue they'll encounter. Explain its significance and methods for identification. Support with relevant industry studies.</li><li><b>Crafting the Solution</b>: Based on thorough technical and search audits, what improvements do they propose?</li><li><b>Effort & Impact:</b> Estimate the time and resource investment required from your engineers for implementation. Quantify the expected positive impact – improved rankings, increased traffic, conversions, or even future adaptability.</li><li><b>Adaptability & Refinement</b>: Explain how they'll monitor progress and adjust strategies if outcomes deviate. Discuss their openness to experimentation and rapid learning.</li><li><b>Competitive Edge:</b> Leverage their expertise to uncover data-driven insights into competitor successes. Explore how these learnings can fuel your own growth.</li><li><b>Prioritization & ROI:</b> Engage them in prioritizing tasks based on short-term wins and long-term gains. Identify impactful, yet readily achievable actions, alongside strategic investments for sustained benefits.</li></ul></div><div><b>Bonus Tip</b>: Still Unsure About Conducting SEO Interviews? Many leaders lack the in-depth knowledge required. Allow me, as a seasoned SEO professional, to assist you in identifying the ideal candidate to elevate your digital presence. I hope you found these suggestions valuable. Remember, building your SEO knowledge is key to making informed decisions. If you're hungry for more, <br /><br /><a href="https://join.slack.com/t/worldofseo/shared_invite/zt-29lgooktj-6Bay509KcLH_zWJwiw5rBQ">join our vibrant Slack community</a>! Connect with like-minded professionals, ask questions, and dive deeper into the world of SEO.</div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-78888323466209634842023-04-05T02:39:00.001+05:302023-04-05T02:39:12.355+05:30Unlocking Mr. Beast's Viral Formula to reach 140M YouTube subscribers!!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQYPEiC5YrpXxTGlAOUgT2K59b1kwIGNu3XCiC0UOpe-Y-lpeJMMQ0B7IqjoET7ZUm5e0MbOyErCfyprasvvvVjAWV7WXcfwjKRYugbyVvw34DWywU21Uxg3OV9S9CvIR86vw3clzxtq5D8MkV5Z09O0C3bNToxKOT8zmnpRCuKixssWMbF9dXey7FZw/s1280/Mr.best%20secret.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQYPEiC5YrpXxTGlAOUgT2K59b1kwIGNu3XCiC0UOpe-Y-lpeJMMQ0B7IqjoET7ZUm5e0MbOyErCfyprasvvvVjAWV7WXcfwjKRYugbyVvw34DWywU21Uxg3OV9S9CvIR86vw3clzxtq5D8MkV5Z09O0C3bNToxKOT8zmnpRCuKixssWMbF9dXey7FZw/w640-h360/Mr.best%20secret.jpg" width="640" /></a></div><p>MrBeast is an American YouTuber, philanthropist, and entrepreneur known for creating outrageous content. As of 1st April 2023, Mr. Beast had more than 140 million YouTube subscribers, making him one of the most popular creators.</p><p>He has achieved incredible success in a relatively short time by leveraging social media and online platforms, which makes his success important to study. </p><p>But how this all happen very quickly? (early mover advantage):</p><p>Mr. Beast became a worldwide sensation with his video based on Squid Game, The video went viral, garnering millions of views and generating a huge buzz on social media, which helped him to expand his reach and become an early mover in the entertainment industry.</p><p>Mr. Beast's success can also be attributed to his willingness to take risks and experiment with new ideas. This allowed him to stay ahead of the curve and become an early mover in the entertainment industry, which has helped him to achieve incredible success in a relatively short period of time.</p><p>Furthermore, Mr. Beast's success has enabled him to diversify his business interests beyond YouTube and into other areas of the entertainment industry. He has launched his own mobile game development company, invested in a burger chain, and even created his own social media platform. This demonstrates his ability to recognize opportunities and capitalize on them, further cementing his position as an early mover in the entertainment industry.</p><p><br /></p><h3 style="text-align: left;">What is the formula of Mr.Beast success?</h3><p>Six year ago he published one video called "I Counted To 100,000!" and this video took 6 months to goes viral.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf2UgFxkYEoQbUPIwxjMDWrmZYXqpUqfn_1-ye1PTb3XhNalr8uz9e82kPqaBIaUGqzV-8TnexS-P8Os67VpP8BD_NGbl3ChlpBVTLCOAoSFjTIpbyXSgBabEV4-hdduRq3O8dTDjZnSaFhDBOjv0eVUOigvG9sBOMpcD17PcnI52740wAa8TrvPcWLg/s767/mrbeast1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="425" data-original-width="767" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf2UgFxkYEoQbUPIwxjMDWrmZYXqpUqfn_1-ye1PTb3XhNalr8uz9e82kPqaBIaUGqzV-8TnexS-P8Os67VpP8BD_NGbl3ChlpBVTLCOAoSFjTIpbyXSgBabEV4-hdduRq3O8dTDjZnSaFhDBOjv0eVUOigvG9sBOMpcD17PcnI52740wAa8TrvPcWLg/w640-h354/mrbeast1.jpg" width="640" /></a></div><p>It’s generated 24 million views. But why? </p><p>In the video, all he does is actually count to 100,000.</p><p>It’s something we can all do and yes, that’s all there is in the 24-hour long video.</p><p>Mr Beast counting out loud.</p><p>You’d be excused for thinking that humanity has lost the plot.</p><p>The thing is, Mr Beast has tapped into the power of effective messaging.</p><p><br /></p><p>For communication to cut through the noise and be effective, generally it must possess one or several of these elements:</p><p></p><ul style="text-align: left;"><li>Expense</li><li>Absurdity</li><li>Illogicality</li><li>Extravagance</li><li>Scarcity</li><li>Humour</li></ul><p></p><p>And that’s the fuel behind almost all of his videos.</p><p><br /></p><h3 style="text-align: left;">So, What is the secrets???</h3><p>The Video's Title are Secret success formula of Mr Beast.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_qs7dVtYozLj8n0vSbPueFrrqpaWY4E0yeErQlI4-1Z_QdwsW84i7RHfaflIuc2XfLdb3yM1OEt2863y6HnKMhImkLd4exTBDsDMHhRdu0_AghFjz6DpCXCyH_Z6gP1zmERlIBbk0Wh7Ds3Y6_jxCsFyh_2x6JlVXTYGPKbr_d0cB11WLMPF89tqFcw/s1107/mrbeast2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="482" data-original-width="1107" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_qs7dVtYozLj8n0vSbPueFrrqpaWY4E0yeErQlI4-1Z_QdwsW84i7RHfaflIuc2XfLdb3yM1OEt2863y6HnKMhImkLd4exTBDsDMHhRdu0_AghFjz6DpCXCyH_Z6gP1zmERlIBbk0Wh7Ds3Y6_jxCsFyh_2x6JlVXTYGPKbr_d0cB11WLMPF89tqFcw/w640-h278/mrbeast2.jpg" width="640" /></a></div><p>Here are the titles of Mr Beast's most popular videos:</p><p></p><ul style="text-align: left;"><li>$456,000 Squid Game In Real Life!</li><li>Last To Leave Circle Wins $500,000</li><li>I Spent 50 Hours In Solitary Confinement</li><li>Press This Button To Win $100,000!</li><li>Anything You Can Fit In The Circle I’ll Pay For</li><li>Would You Sit In Snakes For $10,000?</li><li>I Ate A $70,000 Golden Pizza</li><li>Last To Leave $800,000 Island Keeps It</li><li>$1 vs $1,000,000 Hotel Room!</li></ul><div><br /></div><p></p><h3 style="text-align: left;">But what's the secret in it? I can ask ChatGPT to create it???</h3><p>The thing that grabs the attention of the viewer is that every title and video subject makes, these titles are wrapped around a series of core frameworks he seems to use all of the time.</p><p><br /></p><p>1. High Stakes Content</p><p></p><ul style="text-align: left;"><li>"Last to leave $800,000 Island keeps it"</li><li>"Last to fall wins $100,000 dollars" </li></ul><p></p><p>2. Giving Content</p><p></p><ul style="text-align: left;"><li>"I broke into a house and left $50,000"</li><li>"Giving 10,000 Presents to Kids for Christmas"</li></ul><p></p><p>3. Survival Content</p><p></p><ul style="text-align: left;"><li>"Surviving 24 Hours Straight In A Desert"</li><li>"Surviving 24 Hours Straight In A Rainforest"</li></ul><p></p><p>4. "I Did" Content</p><p></p><ul style="text-align: left;"><li>"I Spent $30,000 On Lottery Tickets And Won"</li><li>"I Ate $100,000 Golden Ice Cream"</li></ul><p></p><p>But there’s more to this than just titling these videos create a cycle of continued viewership, and it’s all around the type of content he creates.</p><p><br /></p><h3 style="text-align: left;">How you can do that?, </h3><p>Similarly how I did on this Article.</p><p>Step 1: Spend your time on platform's(where you want to share your content) trending section</p><p>Step 2: Have a Title That Makes People Say "What the ####, Tell Me More"</p><p>Step 3: Have Custom Images</p><p>Step 4: Make the Content Entertaining from the First Scan</p><p><br /></p><p>Hope this helps to beat the Mr.Beast 😄</p><p> </p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-20645332179568817182023-01-01T13:05:00.001+05:302023-01-01T13:05:11.874+05:30India's Top 10 Trending Topics During 2022<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHxQ_C9GBz0bpaXTJBA_RqoDRhwXGJoHfNHKnGpeo9PxgqUS1qAkivPkAGSweQv2Tyt1xOvjkGlRtI4soEJwa0bt71htvvpUGxwXeMni7jht__KR2-19weAok913XG9VrIewRJvJlNpvak2DWnaDs_SkoVlOJfke8k8zfCUn3j-I2_Dr3XbUPsgl3omQ/s1920/India's%20Top%2010%20Trending%20Topics%20During%202022.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHxQ_C9GBz0bpaXTJBA_RqoDRhwXGJoHfNHKnGpeo9PxgqUS1qAkivPkAGSweQv2Tyt1xOvjkGlRtI4soEJwa0bt71htvvpUGxwXeMni7jht__KR2-19weAok913XG9VrIewRJvJlNpvak2DWnaDs_SkoVlOJfke8k8zfCUn3j-I2_Dr3XbUPsgl3omQ/w400-h225/India's%20Top%2010%20Trending%20Topics%20During%202022.jpg" width="400" /></a></div><br /><div><br /></div><div>Discover the most searched and trending keywords on Google Trends for news, sports, technology, business, entertainment, and world current affairs.</div><div><br /></div><div>A report by Google called "Year In Search 2022" highlights what made people buzz this year and got the most searches. Search trends in India have changed a lot, according to the list, which is released every year. The trending search list in 2021 was more about entertainment, games and other topics than Coronavirus-related queries.</div><div><h2>Top 10 Searches in India</h2><div><div>In India, the Indian Premier League (IPL) topped the overall search results for 2022, as well as the most searched sporting event. Next up was CoWIN, a government web portal that lets you sign up for COVID-19 vaccines and get digital vaccine certificates.</div><div><br /></div><div>As of November 20, the FIFA World Cup kicked off in Qatar and was the third most searched trending topic in India. Aside from the Asia Cup, there was also the ICC Men's T20 World Cup, which ranked fourth and fifth. Brahmastra: Part One – Shiva ranked sixth and KGF: Chapter 2 was ninth.</div></div><div><br /></div>1 Indian Premier League</div><div>2 CoWIN<br />3 FIFA World Cup<br />4 Asia Cup<br />5 ICC T20 World Cup<br />6 Brahmastra: Part One – Shiva<br />7 e-SHRAM Card<br />8 Commonwealth Games<br />9 K.G.F: Chapter 2<br />10 Indian Super League<br /><br /><h2>Top 10 Movie Searches</h2><div>A lot of great and successful movies were released in 2022, and they made the audience go back to the theatres. In the Indian film industry, there were many ups and downs this year. By watching surprise hits and high-budget failures, 2022 proved viewers no longer care about celebrity power. They only care about quality content now. And South Indian movies are outperforming Bollywood in every way. '2022's most searched movies have been released by Google.</div><div><br /></div>1 Brahmastra: Part One – Shiva</div><div>2 K.G.F: Chapter 2<br />3 The Kashmir Files<br />4 RRR<br />5 Kantara</div><div><div>6 Pushpa: The Rise</div><div>7 Vikram</div><div>8 Laal Singh Chaddha</div><div>9 Drishyam 2</div><div>10 Thor: Love and Thunder</div><br /><h2>Top 10 People Searched on Google</h2><div><div>The most searched personalities in India in 2022 included suspended BJP spokesperson Nupur Sharma, who bagged the first spot. She was followed by President of India Droupadi Murmu, new United Kingdom Prime Minister Rishi Sunak, and Lalit Modi.</div><div><br /></div></div>1 Nupur Sharma<br />2 Droupadi Murmu<br />3 Rishi Sunak<br />4 Lalit Modi<br />5 Sushmita Sen<br />6 Anjali Arora<br />7 Abdu Rozik<br />8 Eknath Shinde<br />9 Pravin Tambe<br />10 Amber Heard<br /><br /><h2>Top 10 "What is" Searches</h2><div><div>In 2022, Indians appeared more curious about the newly introduced Agneepath scheme for defence aspirants, NATO (The North Atlantic Treaty Organization), and NFT (non-fungible token) while ‘What is black fungus' was the most searched query last year.</div><div><br /></div></div>1 What is Agneepath Scheme</div><div>2 What is NATO<br />3 What is NFT<br />4 What is PFI<br />5 What is the square root of 4<br />6 What is surrogacy<br />7 What is solar eclipse<br />8 What is Article 370<br />9 What is metaverse<br />10 What is myositis<br /><br /><h2>Top 10 Near me Searches</h2>The “near me” Google searches reflected how Indians reacted to dropping COVID-19 cases and relaxation of restrictions. Both in 2021 and 2022, “Covid vaccine near me” featured at the top of the list. However, this year, the most “near me” searches included “swimming pool near me”, “water park near me”, “movies near me” and other topics related to travel and outings. This was in contrast to last year's searches that included “COVID test near me”, “Oxygen cylinder near me”, and “COVID hospital near me”.</div><div><br /></div><div><br />1 Covid vaccine near me2 Swimming pool near me<br />3 Water park near me<br />4 Movies near me<br />5 Takeout restaurants open now near me<br />6 Malls near me<br />7 Metro station near me<br />8 RT-PCR near me<br />9 Polio drops near me<br />10 मेरे पास के किराये के मकान (Rental houses near me)<br /><br /><h2>Top 10 News on Google</h2>1 Lata Mangeshkar passing</div><div>2 Sidhu Moose Wala passing<br />3 Russia Ukraine war<br />4 UP Election results<br />5 Covid-19 cases in India<br />6 Shane Warne passing<br />7 Queen Elizabeth passing<br />8 KK passing<br />9 Har Ghar Tiranga<br />10 Bappi Lahiri passing<br /><br /><h2>Top 10 "How to" Queries asked by Indians</h2>1 How to download vaccination certificate</div><div>2 How to download PTRC challan<br />3 How to drink Pornstar martini<br />4 ई श्रमिक कार्ड कैसे बनाएं (How to make an e-SHRAM card)<br />5 How to stop motions during pregnancy<br />6 How to link voter ID with Aadhaar<br />7 How to make banana bread<br />8 How to file ITR online<br />9 How to write Hindi text on image<br />10 How to play Wordle</div><div><div><br /><h2>Top 10 Recipes Searched on Google</h2><div><div>In fact, paneer dishes topped not only Google's 2022 year-end list, but also the list for most searched food recipes in India.</div><div><br /></div><div>Paneer Pasanda is an oh-so-yummy recipe of shallow-fried stuffed paneer in a rich tomato and onion gravy. Indians also searched for Pornstar Martinis (cocktails), Modaks, Chicken Soup, and Pizza Margherita.</div></div><div><br /></div>1 पनीर पसंदा (Paneer Pasanda)<br />2 Modak<br />3 Sex on the beach<br />4 Chicken soup<br />5 मलाई कोफ्ते (Malai Kofta)<br />6 Pornstar martini<br />7 Pizza Margherita<br />8 Pancake<br />9 पनीर भुर्जी (Paneer Burji)<br />10 Anarse<br /><br /></div></div><div><p data-pm-slice="1 1 []" data-private="redact" data-wt-guid="c5482bad-5dcc-485e-89d8-2bcae4601e41">I hope this helps you understand how users behave and what they search for.</p></div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-84506254343017868572022-12-16T18:08:00.008+05:302022-12-16T18:16:07.279+05:30Things to know in SEO during 2022<div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP8QTDjAtg_RMWi7DMfYurq2RgWtRHMPox-cOZHKEY4bb1SWpbYVfjdm8c0QLzSrY9h699PRfUHlitQkiyMAR1vSOXSA4dU8cVMM_mMLNfkZoT13hGr7x1qkY3jYiwzPanijIaXo00m4Q4v1Y0J4dkBLSrXzdSZ9_z5PSSNti-Li_vmh_RtRvqVpUj2Q/s1920/seo%20in%202022.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP8QTDjAtg_RMWi7DMfYurq2RgWtRHMPox-cOZHKEY4bb1SWpbYVfjdm8c0QLzSrY9h699PRfUHlitQkiyMAR1vSOXSA4dU8cVMM_mMLNfkZoT13hGr7x1qkY3jYiwzPanijIaXo00m4Q4v1Y0J4dkBLSrXzdSZ9_z5PSSNti-Li_vmh_RtRvqVpUj2Q/w400-h225/seo%20in%202022.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>This is my last post of the year 2022. I'm glad to have started my newsletter in this year and am able to connect with 6000+ LinkedIn users. It's been 7 months since I started it. I hope you all get something from it, since I discovered a lot of things during the making of this newsletter, which I discussed in a previous post.<div><br /></div><div>You can also subscribe my <a href="https://www.linkedin.com/newsletters/seo-charger-6928026558167232512/" rel="nofollow" target="_blank">SEO newsletter</a>.<br /><br />When I started my journey, there was no one who helped me learn more about SEO - I had to do it myself. I do lots of research and discussion in the SEO community and then share things that might help you in your work.<br /><br />In order to summarize the whole year, I plan to provide some information or topic names in a few sections.<div><br /><h3 style="text-align: left;">My top 10 LinkedIn post from 2022</h3><ul style="text-align: left;"><li><a href="https://www.linkedin.com/posts/mithileshjoshi_career-success-people-activity-6924215288674603008-YUgK"><span style="color: #3d85c6;">Why aren't you successful in SEO yet?</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-layoffs-growth-activity-6934412682024361984-4c-d"><span style="color: #3d85c6;">Using SEO to reduce layoffs: how does it work?</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-activity-6897978793873551360-NLJM"><span style="color: #3d85c6;">Things to know when you working on International SEO</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-contentmarketing-strategy-activity-6900156084955303936-JCAt" target="_blank"><span style="color: #3d85c6;">My Favourite ways to Improve SEO Ranking</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-activity-6906001560879403009-dZ2j"><span style="color: #3d85c6;">How SEO grows in India through my eyes</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-linkedin-activity-6912603566432038912-gM3n"><span style="color: #3d85c6;">Difference between SEO optimized site and SEO optimized landing page</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-organicgrowth-seoanalysis-activity-6914205840937803776-BPJn"><span style="color: #3d85c6;">How I Ranked My Images in Google Lens?</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-onpage-backlinks-activity-6991950741892460544-ENj5"><span style="color: #3d85c6;">Identify quick SEO wins in these 3 steps</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_seo-linkbuilding-strategy-activity-6920690654708727810-DNWO"><span style="color: #3d85c6;">How to create a Successful Link Building Strategy?</span></a></li><li><a href="https://www.linkedin.com/posts/mithileshjoshi_crucial-15-soft-skills-youll-need-for-your-activity-6939405354296311808-tp0_"><span style="color: #3d85c6;">SEO soft skills to master in career</span></a></li></ul><h3 style="text-align: left;"><br /></h3><h3 style="text-align: left;">SEO community discussed these topics a lot in 2022</h3><ul style="text-align: left;"><li>IndexNow (or Something Similar)</li><li>Take Note of MUM to Improve Your Rankings</li><li>Passage Indexing</li><li>Core Web Vitals</li><li>User + Search Intent = Helpful Content</li><li>Localization of SEO</li><li>Video SEO Gets Two Dedicated Structured Data</li><li>Customer Analytics, Retention & Lifetime Value</li><li>Brand SERP Optimization, Knowledge Graphs & Entities</li><li>All SEO Is Mobile SEO</li><li>Assess, Adapt & Execute</li><li>More Automation</li><li>SERP Layout & Functionality Changes</li><li>Long-Form Content</li><li>SEO Scalability</li></ul><div><br /></div><h3 style="text-align: left;">SEOs or marketers should know these things in 2023</h3><ol style="text-align: left;"><li>In 2022, SEO will be worth more than $50 billion.</li><li>All websites receive 53% of their traffic from organic sources.</li><li>Brands with dedicated blogs receive 55% more traffic than those without.</li><li>The first page of Google's search results is the only page most people see.</li><li>The closing rate of leads generated by SEO is 15%.</li><li>On average, Google's #1 search result gets 32% of clicks.</li><li>Average word count for the #1 page is 1500 words.</li><li>SEO is the best ROI generator for nearly half of businesses.</li><li>Paid advertisements are ignored by 86% of people.</li><li>Smartphones account for more than half (55%) of global internet traffic.</li><li>There are fewer than 10 searches per month for 92% of keywords.</li><li>There are 25% of small business websites without an H1 tag.</li><li>Semrush and Ahrefs are the two most popular SEO tools globally.</li><li>53% of consumers in the U.S.A. claim that they research products using a search engine before making a purchase decision.</li><li>Approximately 60% of Google's first page results have been around for more than three years</li><li>Rank Brain, Backlinks, and Content are the three most important factors that determine a page's ranking on Google, according to Andrey Lipattsev (Ex Search Quality Senior Strategist at Google).</li><li>About 18% of searchers type a new query before clicking any of the results in their original search.</li><li>25% of businesses spend on mobile optimization as a top technical SEO strategy.</li><li>Almost 75% of Google advertising was 3 to 5 words in 2022, while more than 50% of searches were 1 to 2 words. This is sure to make its way into 2023 as well.</li><li>Google’s core update in may 2022 led to growth in traffic on websites with AI-generated content.</li><li>If a product appears many times in SERPs, half of the users are more likely to click on it.</li><li>In general, blog posts with seven or fewer words in their H1 tag receive 36% more organic traffic than those with fourteen or more.</li><li>1.1 billion mobile phone users worldwide will use voice search technology weekly by 2020.</li><li>Google picture results have an average click-through rate of 0.21 percent. In addition, this rate varies greatly by industry.</li><li>Click-Through Rates increase by 2 to 3 times when brands are connected.</li><li>Similar to Voice Search, Artificial intelligence will play a huge role in SEO.</li><li>Content in Long-form and Videos in Short form are the way for the future.</li><li>According to a recent study by the digital information world, nearly 49% of searches now use Google's "People also ask" feature.</li><li>Keeping users on your website is equally important. Make sure it's engaging and intuitive. Be sure to make your website mobile-friendly.</li><li>Most of the time YMYL sites got hit by google updates</li><li>LinkedIn has become a popular social network for SEO professionals</li><li>A lot of experienced SEOs love to share their stories through newsletters</li><li>SEO becomes 21 year old now</li></ol><br />Sources: Oberlo, Backlinko, Google, Internet Live Stats, StatCounter, Semrush, WordStrea, Search Engine Journal, Stan Ventures, Hubspot, Ahrefs, Demandsage, Think With Google, Zero Web Limit, SEO Tribunal, 99signals, & exploding topics.<br /><br /></div><div><div><a href="https://www.mithileshjoshi.com/2021/07/top-12-most-influential-people-in-seo-n-digital-marketing.html" target="_blank"><span style="color: #3d85c6;">Top 12 Most Influential People In SEO - SEO Beginners</span></a></div><br />You just seen broad overview of SEO in 2022 and how it will be in 2023.<br /><br />Thanks for reading this, I am also planning to create what things we can expect in SEO in 2023. What do you think about it?<br /><br />Have something you’d like us to discuss? Send me a note on <span style="color: #3d85c6;"><a href="https://twitter.com/mithileshjoshii" rel="nofollow" target="_blank">Twitter</a>, </span><a href="https://www.linkedin.com/in/mithileshjoshi/" rel="nofollow" target="_blank"><span style="color: #3d85c6;">LinkedIn</span> </a>or to my email: me@mithileshjoshi.com.<br /></div></div></div><br />Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-49745901722799682422022-08-25T09:44:00.016+05:302022-09-13T23:01:14.808+05:30The whole fuss about G's Helpful Content Update<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhin6tC0SSMRgGV9hxhQzYbvFCEn2lIWt8lY5p1lVFhkbEo-2V5ezZ0wWY5mI8A-dZKq6rLTcC-Um2xM62j1iE3oRphZBDQrJ2Zhys2yfP34S_kiP57BkPb6LjO85zcSUr5FgmORsqFMYVNT4we-f_mAi_Ki1M_K1kOu34OcPcyFfx7jKHSjNosJO3SZA/s1280/1661372712513.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhin6tC0SSMRgGV9hxhQzYbvFCEn2lIWt8lY5p1lVFhkbEo-2V5ezZ0wWY5mI8A-dZKq6rLTcC-Um2xM62j1iE3oRphZBDQrJ2Zhys2yfP34S_kiP57BkPb6LjO85zcSUr5FgmORsqFMYVNT4we-f_mAi_Ki1M_K1kOu34OcPcyFfx7jKHSjNosJO3SZA/w400-h225/1661372712513.png" width="400" /></a></div><p>Yes, after trying to gather information from various platforms which can actually be useful for the update of helpful content for a week, finally it's done. 😷</p><p>So, first of all</p><h3 style="text-align: left;">What is Google's Helpful Content about?</h3><p>The new helpful content update sounds like a big deal.</p><p>Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines.</p><p>On <a href="https://developers.google.com/search/blog/2022/08/helpful-content-update" target="_blank">Google's Official Blog</a> you can read a lot about it.</p><h3 style="text-align: left;">When will Google’s helpful content update launch?</h3><p>The update will start rolling out next week. The helpful content update will take up to two weeks to fully roll out, Google said.</p><p>We will post a new story when it begins rolling out and when it is completed here on SEO Charger. Google will also post on its <a href="https://developers.google.com/search/updates/ranking" target="_blank">updates page</a> when it launches and when it is done rolling out.</p><h3 style="text-align: left;">Will the helpful content update be as big as Panda, Penguin or Florida?</h3><p>We don’t know yet how big Google’s helpful content update will be. But we know it will have a “meaningful” impact when it hits.</p><p>But according to Barry Schwartz has compared it to Panda from 2011.</p><p>But just as a quick reminder or in case you weren’t working in SEO a decade or longer ago those updates did a lot of damage.</p><p>For those on the losing end, traffic vanished overnight. People lost their jobs. Businesses shut down. It was serious. It was estimated that Panda had a $1 billion impact.</p><p>On the other side, it’s quite possible the helpful content update will be more like past pre-announced updates (think: Mobilegeddon, which was anything but apocalyptic for most websites, or the Page Experience Update, which got tons of hype but was basically an insignificant update). </p><h3 style="text-align: left;">Is it a penalty?</h3><p>Google is careful in its wording regarding whether this is a penalty. </p><p>It’s not a manual action. You won’t see it listed in Google Search Console. It’s not a spam action. </p><p>We are to call it a “signal”. This is one of the many ranking signals Google describes in their documentation on How Search Works.</p><p>If that signal is applied to your site, it likely will feel like a penalty.</p><p>It sounds like the helpful content classifier will have a similar effect in that sites affected will suffer some degree of sitewide ranking suppression and eventually can have that suppression lifted. But there are some significant differences:</p><p>The helpful content classifier runs in real-time, continually. This means that new sites created just for SEO should have the signal applied right from the start. Also, existing sites can be affected when the amount of content created for SEO purposes exceeds a threshold.</p><p>Sites will be impacted over the course of a few months and to different degrees depending on the amount of unhelpful content found. Google won’t run specific updates during which sites recover. Rather, if the classifier determines that content has changed to now be deemed helpful to searchers and has remained that way for a few months, the weight of the deranking signal will be reduced or even lifted.</p><h3 style="text-align: left;">What is people-first content? </h3><p>By answering the questions proposed by Google honestly, you can determine if you have people-first content.</p><h3 style="text-align: left;">What to do in simple language?</h3><p>What follows is all the guidance and questions Google has provided to assess whether your content is helpful, around the helpful content (HCU), product review (PRU), core (CU) and Panda updates (PU).</p><h3 style="text-align: left;">What can you do to avoid getting penalized by these updates?</h3><p>Just understand the basics very clearly. and what is it?</p><p>Understand the intent.</p><p>There are the classic search intents you likely know (informational, navigational, transactional). </p><p>4 new moments every marketer should know</p><p>But also several micro-intents you should think about when creating content.</p><p></p><ul style="text-align: left;"><li>I want to know. People searching for information or inspiration.</li><li>I want to go. People searching for a product or service in their area.</li><li>I want to do. People searching for how-tos.</li><li>I want to buy. People who are ready to make a purchase </li></ul><p></p><p>The QRG breaks down user intent into these categories:</p><p></p><ol style="text-align: left;"><li>Know query: To find information on a topic. Some of which are Know Simple queries (i.e., queries that have a specific answer, like a fact, diagram, etc.)</li><li>Do query: When the user is trying to accomplish a goal or engage in an activity.</li><li>Website query: When the user is looking for a specific website or webpage </li><li>Visit-in-person query: Some of which are looking for a specific business or organization, some of which are looking for a category of businesses.</li><li>Additionally, search behavior is driven by six needs, according to a 2019 Think With Google article:</li><li>Surprise Me: Search is fun and entertaining. It is extensive with many unique iterations.</li><li>Thrill Me: Search is a quick adventure to find new things. It is brief, with just a few words and minimal back-button use.</li><li>Impress Me: Search is about influencing and winning. It is laser-focused, using specific phrases.</li><li>Educate Me: Search is about competence and control. It is thorough: reviews, ratings, comparisons, etc.</li><li>Reassure Me: Search is about simplicity, comfort, and trust. It is uncomplicated and more likely to include questions.</li><li>Help Me: Search is about connecting and practicality. It is to-the-point, and more likely to mention family or location.</li></ol><p></p><h3 style="text-align: left;">Why do I care?</h3><p>Google’s helpful content update will likely be a significant update that SEOs will look back at as the catalyst of change in terms of the advice SEOs gives clients when building content.</p><p>Granted, it is too soon to tell how large of an impact this update will have on Google’s search results, your site, or your clients’ sites.</p><p>As the update rolls out, make sure to watch your analytics and, if necessary, reevaluate your content strategy around the advice Google has provided above.</p><p>There's always a new thing that comes your way. We need time to understand new changes that are it.</p><p>I suggest doing the below things for this update.</p><p>Watch and wait.</p><p>Don't get panic over other SEO's discussions</p><p>Don't get FOMOs</p><p>Don't take any quick dicisons</p><p>Don't think like this is the END.</p><p>Observe everything on your site.<br /><br />Update - The rollout was complete as of September 9, 2022.</p><p>I’ll continue to report on all the latest developments around the helpful content update.</p><p>Get the monthly newsletter search marketers to rely on. </p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-66541298067477555212022-07-21T01:30:00.006+05:302022-07-21T01:51:28.073+05:30"EXPLORE" is now seen on Google's search result pages in the US<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkXwD8cjwnYdVMcrArGF6su9ZDCGAWZGgnY4b2wuB_KbrNHRxDLzj2VreWAhY-xnKInL3jzuY980iEAbupBZ_uAQoTlyMeJlWQ0WGL3glZ4Ths3d73pjQRiP4qXruHnjn1tUvSCX_qlYkNnf9c35T3m089ouEcJWi2ORAdvDogxxhTa0MfudjfhenJ7g/s2245/EXPLORE%20is%20now%20seen%20on%20Google's%20search%20result%20pages%20in%20the%20US.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1587" data-original-width="2245" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkXwD8cjwnYdVMcrArGF6su9ZDCGAWZGgnY4b2wuB_KbrNHRxDLzj2VreWAhY-xnKInL3jzuY980iEAbupBZ_uAQoTlyMeJlWQ0WGL3glZ4Ths3d73pjQRiP4qXruHnjn1tUvSCX_qlYkNnf9c35T3m089ouEcJWi2ORAdvDogxxhTa0MfudjfhenJ7g/s320/EXPLORE%20is%20now%20seen%20on%20Google's%20search%20result%20pages%20in%20the%20US.jpg" width="320" /></a></div><br /><p><br /></p><p>Google is always updating its search engine results pages. There is now a new SERP feature called "Explore" that is being discovered by many members of the community.</p><p>As this article is published, it is mostly seen in the USA.</p><h3 style="text-align: left;">What is Explore on SERP?</h3><p>It is shown at the bottom of the SERP for the query and has a lot of content, almost like Google Search and Discover combined.</p><p>It also feels like a new age pintrest with web stories.</p><h3 style="text-align: left;">How can I see those results?</h3><p>If you are in the USA you can use queries like "Artificial intelligent", "Oprah Winfrey", "best SEO blogger", and "MLB all star game".</p><p>As of now, I haven't found anything new in India. What have you found in your country?</p><p>Below is all videos that shows how new explore version is looking like.</p><br /><p><br /></p>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">OMG, I'm finally back in the test. I see EXPLORE again. It shows up at the end of the SERP for the query and it's visual, contains a boatload of content, and almost looks like the combination of Search and Discover (as noted by <a href="https://twitter.com/lilyraynyc?ref_src=twsrc%5Etfw">@lilyraynyc</a>). I'm keeping the test window open. :) <a href="https://t.co/TLgweDheCM">pic.twitter.com/TLgweDheCM</a></p>— Glenn Gabe (@glenngabe) <a href="https://twitter.com/glenngabe/status/1549816205661405185?ref_src=twsrc%5Etfw">July 20, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">I'll leave you with this final video of Explore based on a search for "best seo bloggers". I think Google's Explore algo ran out of ideas. Watch the progress (and categories) as I enter Explore and scroll down. Wow. :) <a href="https://t.co/BomYOKNRM7">pic.twitter.com/BomYOKNRM7</a></p>— Glenn Gabe (@glenngabe) <a href="https://twitter.com/glenngabe/status/1549837661350895617?ref_src=twsrc%5Etfw">July 20, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">I wasn't surfacing Explore when searching for people, but then one did surface for Oprah. So it appears Explore is showing up for at least celebrities, I'll keep trying others. Also, Explore has only shown up when there are Short Videos present. Just an observation. :) <a href="https://t.co/yofJsTLLBX">pic.twitter.com/yofJsTLLBX</a></p>— Glenn Gabe (@glenngabe) <a href="https://twitter.com/glenngabe/status/1549824015329542146?ref_src=twsrc%5Etfw">July 20, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">And here's one for <a href="https://twitter.com/MordyOberstein?ref_src=twsrc%5Etfw">@MordyOberstein</a> based on a search for the MLB all star game (which was last night). Explore is wild... I wonder if this will ever fully roll out. Time will tell. Again, I'm keeping that test window open. <a href="https://t.co/BevJUzCQUz">pic.twitter.com/BevJUzCQUz</a></p>— Glenn Gabe (@glenngabe) <a href="https://twitter.com/glenngabe/status/1549818458082353152?ref_src=twsrc%5Etfw">July 20, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<h3 style="text-align: left;">Is it official by google?</h3><p>There is no official statement shared by google yet.</p><h3 style="text-align: left;">Can I optimize my content for the new Explore section?</h3><p>We don't know what optimization is being used and how to get our site over there, so we do not know how those results are appearing.</p><p>Here are tweeter threads by @<a href="https://twitter.com/glenngabe" rel="nofollow" target="_blank">glennglabe</a> who found this a few hours back.</p><p>We will update if we find anything new regarding Google's new Explore section.</p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-42279142676131686242022-06-06T07:57:00.000+05:302022-06-06T07:57:53.070+05:30Crucial 15 Soft Skills You'll Need for Your SEO Career<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH2tfvS3oySV1-ZnFRPjXld89CyL2Fsoe8CLdOvKgyM4dVFW7g5o8GDfyMDTDj9DoMrp7_QKrHvW8iROqsKya-Hz_J8mZhM9X-qQDKypXlwveM3YVPKw1Kt3C3cvlXEbCGzxsGlzJxH2vGzTXVtai4qAl0_FcHZ3KjDzrOLHX7p9fSR9YCbg_RdfCMyA/s2240/SEO%20Soft%20skills.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1260" data-original-width="2240" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH2tfvS3oySV1-ZnFRPjXld89CyL2Fsoe8CLdOvKgyM4dVFW7g5o8GDfyMDTDj9DoMrp7_QKrHvW8iROqsKya-Hz_J8mZhM9X-qQDKypXlwveM3YVPKw1Kt3C3cvlXEbCGzxsGlzJxH2vGzTXVtai4qAl0_FcHZ3KjDzrOLHX7p9fSR9YCbg_RdfCMyA/w640-h360/SEO%20Soft%20skills.jpg" width="640" /></a></div><br /><div><br /></div>Greetings SEOs.<div><br /><div>Today I will talk about some of the most crucial soft skills when working with other teams within an organization. <br /><br />I have worked for both agencies and in-house teams. <br /><br />It is quite difficult to be an SEO in a new company if you don't have some of the basic soft skills that make your work easier.<br /><br />Having worked in small and large companies, and agencies and talked with seniors in the industry, I have developed these kinds of skills.<p><b>Here is the list to check out.</b></p>1. Relationships<br />2. Know Your Developers and Engineers<br />3. You have to Sell Your Projects<br /><div>4. Make Quick Wins First</div><div><div>5. Initiate Big Steps After Quick Wins</div></div><div><div>6. Show Value</div></div><div><div>7. Play With Analytical Skills</div></div><div><div>8. Establish an SEO Process/ Guides</div></div><div><div>9. Show Team Visibility</div></div><div><div>10. Develop Roadmaps</div></div><div><div>11. Pick Your Battles Wisely</div></div><div><div>12. Stop What Doesn’t Add Value</div></div><div><div>13. SEOs Are Strategic Partners Not A Simple Optimizer</div></div><div><div>14. Make Other People The Heros</div></div><div><div>15. Never forget to Appreciate or Respect Others’ Craft</div></div><div><br /></div><div><br /></div><div>Let's check in detail what I want to share with you.</div><h3 id="Relationships" style="text-align: left;">1. Relationships</h3>The very first skill that I feel is extremely important, especially when you join any company, is you need to build relationships. <br /><br />Jira tickets are amazing, and emails work really well, but the personal relationship is really what gets your stuff done. <br /><br />Try just not to limit your communications to emails. It's not enough. <br /><br />You need to put the face to the email...talk to them in person, and have coffee. <br /><br />There should have been an agenda when you meet with people, but get to know them, identify the major stakeholders in your company and meet with them.<br /><br />Relationships get your stuff prioritized and get your stuff worked on by other teams. <br /><br />If you know the stakeholders on product or development or business side of finance and so on, these kinds of relationships, you can take your projects, the big initiatives directly to the stakeholders and sell your projects there. <br /><br />And if you're able to sell it to the stakeholder, it gets way easier to get your stuff up in the queue and get it done.<p>I usually start with individual meetings with the leads of the different teams and then through them I would ask is it okay to present to your team a quick 30 minutes about...SEO and why is it important to the company? </p><p>That was my approach. </p><p><br /></p><h3 id="Know Your Developers and Engineers" style="text-align: left;">2. Know Your Developers and Engineers</h3>Skill number two. The developers, the engineering teams, after you know the stakeholders, this is the second most important group usually in the company to know. <br /><br />They can make or break your projects. <br /><br />They are your best allies or your worst enemies. <br /><br />Getting to know the development team, understanding their priorities, and understanding who works in what help you a lot. <br /><br />The other thing also that's extremely important. <br /><br />You need to have some technical background because you need to illustrate your projects, and give some technical information, especially with technical SEO and you also should be able to push back when it's appropriate. <br /><br />Now, you shouldn't be coming up with a solution. They should figure out the solution, but you should know technical SEO or technical enough to push back and discuss the details of the project. <br /><br />I would say 50% of the work, if not more, especially in big companies and legacy companies and legacy websites are technical work.<br /><br />And three things I would say never tell your developers: never tell them it's easy. You have no clue if it's easy or not. <br /><br />Yes, you can change it easily in WordPress, but guess what? Your company doesn't have WordPress and even if they have WordPress, it's highly customized. Respect their time, respect their craft. <br /><br />Never ask a developer is it doable. Everything is doable. It's a matter of resources and how many hours and how many developers will be dedicated to that task. And never tell them how to solve the problem. <br /><br />You'll come with the problem, the challenge that you have, and you come with the outcome. This is what we need. <br /><br />Let them figure out the solution themselves because this is their job, how to solve these kinds of problems.<p><br /></p><h3 id="Sell Your Projects" style="text-align: left;">3. You have to Sell Your Projects</h3>Now you need to start selling your projects. You join a company and you have a ton of projects, you have a 50 pages huge project, where do you go? <br /><br />I would say instead of pushing your own project first...start aligning your goals with the company's goals. <br /><br />If the company's focused on, let's say for the next quarter on commerce and/or certain seasonal content or whatever, start creating projects for the company, major initiatives. <br /><br />This will get your project easier into the queue because your project is servicing the company's goals.<br /><br />Also, another way to do this is you find a sponsor, which now you're connected to all the stakeholders. <br /><br />You know people on PR, you know people on development, on the product, you know people in different businesses within your company. <br /><br />There are two easy ways to get your projects done figuring out what are the company goals and figuring out what type of projects I can help different stakeholders within the company.<p><br /></p><h3 id="Quick Wins First" style="text-align: left;">4. Make Quick Wins First</h3>When you first start in a company, the first three to six months are very important to establish a newer authority and to establish your reputation within the company. <br /><br />I would recommend not to start with major big projects like the 50 pages project I mentioned. <br /><br />Focus on low-hanging fruits, quick wins. <br /><br />If you establish a series of quick wins, people will know that you are a guy or girl that can give these kinds of projects and they have a high impact with a little bit of effort and we see results. <p><br /></p><h3 id="" style="text-align: left;">5. Initiate Big Steps After Quick Wins</h3>Then after you establish your reputation in the first three, six months and no massive projects there, unless it's like a real indexation issue or a big issue or a revenue issue, you start focusing on big projects. <br /><br />These are like your own SEO projects that are important for the company. <br /><br />I will break big projects into small projects. <br /><br />Maybe a big 50 pages project can be broken into four or five projects or four or five phases that are consumable. <br /><br />And again, focus on the quick wins out of these phased projects.<p><br /></p><h3 style="text-align: left;">6. Show Value</h3>Everything you do, you need to show value especially when it comes to the quick wins early on in the company. <br /><br />You need either to provide dollar signs or whatever the currency is, provide dollar signs next to the impact that you project for your project or provide KPIs or both. <br /><br />Let's say your company is advanced, they have a unified KPI within the organization, time spent or sessions per user, or whatever the KPI is. <br /><br />Then your projects need to show impact in these kinds of terms.<p><br /></p><h3 style="text-align: left;">7. Play With Analytical Skills</h3>Develop analytical skills. You should be able to figure out the impact of your projects, and document a log of all the things that you guys worked on. <br /><br />You can add these notes directly to Google Analytics. <br /><br />I think SEMrush allows you to add notes as well. <br /><br />Add them to Google sheets. <br /><br />Now it's way easier than it used to be before. <br /><br />There are so many connectors to Google sheets. <br /><br />Google Sheets become my favorite SEO tool of all tools, to be honest with you. <br /><br />There are API connections from all the different tools including SEMrush and any other tool.<br /><br />If you're using their crawler or whatever, you can connect all your information. <br /><br />Even Google search console, there is a between Google search console and Google sheets. <br /><br />You can pull all the information into Google sheets and do deep dives and figure out the impact of the projects you're working on. <br /><br />It's good if you know how to use business intelligence dashboards. <br /><br />If you have some MySQL skills, that's awesome. <br /><br />If you can use API calls and so on. <br /><br />Analytical skills are very important because sometimes you have to show the value and there is no one else to help you to show the value of the work you do or they're so busy doing other stuff.<p><br /></p><h3 style="text-align: left;">8. Establish an SEO Process/ Guides</h3>You need to establish an SEO process. <br /><br />If you work with a medium to a big size company, you need to figure out all the touchpoints of SEO with the different teams, how you can work with editorial teams, how you work with design teams, how you work with engineering or development teams, how you work with the product team and I would say in big companies, product teams are extremely important. <br /><br />Work with each team to figure out all different touchpoints, and suggest a process. <p><br /></p><h3 style="text-align: left;">9. Show Team Visibility</h3>This is a big one. <br /><br />You met the stakeholders, you know the people in the company and your work with different groups. You've got your low-hanging quick wins early on. <br /><br />You send communication out. <br /><br />Now you need to establish visibility and visibility here is not like going around and saying me, me, me or us, us, us, it's really like, how you can educate the company and communicate to the company the great work that you and your team are doing<br /><br />When you first join a company, you should create a training series for different departments and different levels. <br /><br />You should have some kind of C-level training if that may be tailored to that audience. Different training for products, different training for development teams, different training for design, and so on.<br /><br />They will not take everything that you said in the training and remember it forever, but it's the seed that you plant there. <br /><br />And then you can schedule annual training, right, but you establish the connection. <br /><br />You should do a FAQ within the company, if you get the same question twice from two different people that should go into your team for sure. <br /><br />Best practices, one-sheeters that you can distribute around and send it, some kind of a weekly newsletter or biweekly newsletter. <br /><br />All of these are just ideas on how to establish your visibility within the company.<p><br /></p><h3 style="text-align: left;">10. Develop Roadmaps</h3>It's very important to understand what kind of projects you want to accomplish this year. <br /><br />Don't just be like, "Hey, whatever comes our way. We will work on it." <br /><br />I don't know if you're familiar with this, but if you have a bucket, put there your big rocks in the bucket and then fill all the small rocks.<br /><br />This is how you get things done. <br /><br />So “these are the top four projects that we want to work on this year”. And then everything else is more like small rocks. <br /><br />Work with the content teams on content calendars, okay, these are the events that are coming during this year and are important for us, plan training, refreshers, plan technical audits for your company. <br /><br />And then at the end of the year, evaluate your roadmap, which stuff was accomplished, which was not? <br /><br />This can help you with the next year to be more realistic in your roadmaps. <p><br /></p><h3 style="text-align: left;">11. Pick Your Battles Wisely</h3>Don't have a fight over an H1. <br /><br />Like, "Oh, wake him up, this is critical." Understand what's important and what's not important because you cannot be the blocker all the time. <br /><br />Not everything is important. <br /><br />If everything on SEO is a priority, nothing is a priority. <p><br /></p><h3 style="text-align: left;">12. SEOs Are Strategic Partners Not A Simple Optimizer</h3>We are strategic partners. <br /><br />I cannot express this enough. <br /><br />I hope no one gets offended. <br /><br />But your job as an SEO is a strategic partner, not a keyword provider. <br /><br />It's a part that you provide keywords and topics and so on, but it's bigger than that. <br /><br />Understand the goals of the projects, understand the goals of your internal clients, and what they're trying to achieve.<br /><br />And then give a completely holistic approach to SEO. <br /><br />Keywords are just a part of it. It's not the main task that you work on. Avoid sending keywords, as I mentioned as just the main task for SEO. <p><br /></p><h3 style="text-align: left;">13. Stop What Doesn’t Add Value</h3>Big reports that no one reads, long emails that no one looks at. <br /><br />Even try to understand your audience and how they read your emails or reports. <br /><br />Someone completely into the content creation and wants to get more are they going to read every word that you write? <br /><br />Someone on the executive level, they don't have time to read a five minutes email. <br /><br />Even when you send a visibility email or a project results email, have an executive summary, three points on the top and then for more details, you can read the rest of the emails so they can read the part of the email and figure out what's the message.<p><br /></p><h3 style="text-align: left;">14. Make Other People The Heros</h3>Certainly, you are not the only person who does everything and gets results.<br /><br />Even if you want to change the content or code, dozens of people need to be involved.<br /><br />Make sure that you make other teams the hero.<br /><br />When you communicate the results back, there is no SEO task I'm aware of, very few only require SEO resources. <br /><br />You're always working with other teams, you're always working with content teams, and you're always working with developers or product teams.<br /><br />Highlight their efforts and make sure that you give them big thanks because if it wasn't for their work, that SEO job will never see the sun.<br /><br />This is going to get you far within the company, and people will want to work with you more if they see that credit is given back to them because they see that you appreciate their craft. <p><br /></p><h3 style="text-align: left;">15. Never forget to Appreciate or Respect Others’ Craft</h3>And last I would say, which is very important. <br /><br />Respect others' craft. And I mentioned a couple of times we need respect for what we do. And we cannot gain respect unless we give respect to other teams. <br /><br />People really work so hard to become a UX designers or a creator of amazing content. <br /><br />You are not the guy who tells him how to write headlines, but how to make their headlines SEO-friendly. <br /><br />There is a big difference between the two. You're not there to tell developers how to do their job, but how their code can be SEO friendly. <br /><br />We are consultants, we give recommendations, and we respect other people's craft. <br /><br />This is what is going to get us, get you further. <p><br /></p><h3 style="text-align: left;">And last as a bonus. </h3>I think being a good person within a company or an organization or in society or wherever, be genuine, approachable, and humble. <br /><br />People will want to work with you. <br /><br />Help others, extend a hand, share your knowledge, and always be open to learning something new. <br /><br />We have so much on Technical SEO, Content SEO, and everything SEO but so little on the soft skills that make in-house SEO teams successful in their companies regardless of small or big. </div><div><br /></div><div>That's it. I hope you guys enjoyed it. </div></div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-11274552352865063972022-05-25T04:30:00.091+05:302022-05-25T11:01:59.214+05:30Final Thoughts on Google Marketing Live - May 2022<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRSzkXkCnGvjkt4qzcMeo2qviEHjOtp0kJ9HgIzttHJG9s0eHosC3scfxk6Z6WR3CDUDr-EKGN78Vt_K10lkHBa7uLzoaZ5hHVfVuTo_tFCX9GLTQ1GKeS8djGUQtPMIJ_H764Z2vfa5mCQkKXALiWsltINSer2YVNZA0QEvKUiwT9eqAD9JBatEUtOw/s2240/GML%202022.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1260" data-original-width="2240" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRSzkXkCnGvjkt4qzcMeo2qviEHjOtp0kJ9HgIzttHJG9s0eHosC3scfxk6Z6WR3CDUDr-EKGN78Vt_K10lkHBa7uLzoaZ5hHVfVuTo_tFCX9GLTQ1GKeS8djGUQtPMIJ_H764Z2vfa5mCQkKXALiWsltINSer2YVNZA0QEvKUiwT9eqAD9JBatEUtOw/w400-h225/GML%202022.jpg" width="400" /></a></div><p>Google Marketing Live kicked off yesterday with a keynote speech, during which several changes and additions to Google Ads were unveiled.</p><p>The majority of the talk focused on video ad upgrades, automation, and a glimpse of future technologies.</p><div>The issue is that Google's list of changes appears to be becoming longer by the year, making it more difficult to determine what is truly important. </div><div><br /></div><div>That's why I built the helpful summary to assist you to figure out what changes or preparations you need to make.</div><h3 style="text-align: left;"><b>Here’s everything marketers and advertisers need to know from Google Marketing Live May 2022.</b></h3><div><div>As I just mentioned, there were lots of small features, developments, betas, and tools tossed about in this year’s event, but they can be grouped into four core categories:</div><div><br /></div><div><h3 style="text-align: left;">Google Shopping updates - May 2022</h3></div></div><div>This year, there was a lot of talk about "inspiration," "ideas," "immersive," and "intuitive" when it came to the Google Shopping experience. </div><div><br /></div><div>I'll leave it at that, but here are the key shopping improvements that matter to e-commerce firms.</div><div><div><ul style="text-align: left;"><li><b>Checkout on Merchant</b>: Shoppers will soon be able to checkout directly from a listing, which will bring them to the checkout page on the advertiser’s site. This is starting with Shopify and Walmart and will expand to other partners and retailers in the future.</li></ul><ul style="text-align: left;"><li><b>Immersive Shopping Experience</b>: For apparel, there will be a “powerful, swipeable, visual feed” rolling out just in time for the holiday season. Organic results and Shopping ads using rich images and descriptions will be blended in the SERP and users can also swipe up on an ad to see more product detail.</li></ul><ul style="text-align: left;"><li><b>3D AR Shopping Experience</b>: We will also soon be able to view 3D models of products right in Search results.</li></ul><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje7iycGJF-kwR-zZl7RH7jsc1uwOGiN_t1IzRITXInoHlbM8mYJUeTIobO3kv9DKo2OrJmJWQiKiBvT9zjkJohwnBna_jG6aqZjTT6j3DRz3iYD_D4QPTilijd1YkyC4SLqvSP5ilLMw_WoQHX81z3xUDOCqelE0N8Jmqav0q1Um3JvxQ1x6QJIViGtA/s1080/GML%20AR-Experiences-new-1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje7iycGJF-kwR-zZl7RH7jsc1uwOGiN_t1IzRITXInoHlbM8mYJUeTIobO3kv9DKo2OrJmJWQiKiBvT9zjkJohwnBna_jG6aqZjTT6j3DRz3iYD_D4QPTilijd1YkyC4SLqvSP5ilLMw_WoQHX81z3xUDOCqelE0N8Jmqav0q1Um3JvxQ1x6QJIViGtA/w320-h320/GML%20AR-Experiences-new-1.gif" width="320" /></a><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie_-oR6j7v50aJ7c5mw0HwydZ-UVApMt1bUggunSeAT29PK0RQoIDFinwZKA8--tROhKqgRa_4pW2i0qoEJurW5kTv-YhGo0NKl_UAvJS8Eii9kcnkRIJOLn-ClPXFNZw0FHlJ51r8nlIjx2w8mpU5HjwjYyNYVhdJf2NwggZlwRU9XXfAaU31DGrBag/s600/GML%20google-marketing-live-2022-3d-ar-search-results.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="581" data-original-width="600" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie_-oR6j7v50aJ7c5mw0HwydZ-UVApMt1bUggunSeAT29PK0RQoIDFinwZKA8--tROhKqgRa_4pW2i0qoEJurW5kTv-YhGo0NKl_UAvJS8Eii9kcnkRIJOLn-ClPXFNZw0FHlJ51r8nlIjx2w8mpU5HjwjYyNYVhdJf2NwggZlwRU9XXfAaU31DGrBag/s320/GML%20google-marketing-live-2022-3d-ar-search-results.png" width="320" /></a></div></div><div><br /></div><ul style="text-align: left;"><li><b>Product Improvement Recommendations</b>: This tab within Google Ads will allow retailers to not just optimize their campaigns, but their individual products. It will detect and diagnose issues with your products like missing information, insufficient bidding, and more.</li></ul><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivdxYhz236nE0jwyZcdQ3hzvXcRjYJAq-fTPSGVS_VJrvRY2RbPk9OEERz6XupG5EexGZvMpVSeyJiX18Pn1HW9GRAMOQDrL6dokDAs9yB_oK-kBcvwCjZTFsxjyI3gfmwXcW5qc6aK-xOZz_jS9EqW2bc-0Hm1R6veBlLuxWAuEiUXCQMPAkaqKarHQ/s720/GML%20google-marketing-live-2022-product-improvements.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="466" data-original-width="720" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivdxYhz236nE0jwyZcdQ3hzvXcRjYJAq-fTPSGVS_VJrvRY2RbPk9OEERz6XupG5EexGZvMpVSeyJiX18Pn1HW9GRAMOQDrL6dokDAs9yB_oK-kBcvwCjZTFsxjyI3gfmwXcW5qc6aK-xOZz_jS9EqW2bc-0Hm1R6veBlLuxWAuEiUXCQMPAkaqKarHQ/s320/GML%20google-marketing-live-2022-product-improvements.png" width="320" /></a></div><br /><div><br /></div></div><h3 style="text-align: left;">Video Ads Updates - May 2022</h3><ul style="text-align: left;"><li><b>More Ads In YouTube Shorts</b>: Video action campaigns and App campaigns are now rolling out on YouTube Shorts worldwide. Later this year, product feeds will start showing up on YouTube Shorts, making video ads more shoppable.</li></ul><ul style="text-align: left;"><li><b>Video Ads In Google Discover</b>: Google is exploring ways to bring short video ads to Discover, which would fit in seamlessly with organic content.<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_B8bQKMdbc5nWlcow32Ndq1cSIJce49su6faraMXZ6zdTCgEk-8F6dLVO9hOmOkcmXdOPT-dRwYtHKkyZB64RqmPYspjYEysL3FmZK5mTBGujDZ6WRafpILiY8oo2e653o12GuUIWGtAf1sS8nPRokYh2G2Tl8Lxfw5-vILYyjLEzHk3hOpHbaU4tUw/s1920/GML%20Video-ads-on-Discover.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1920" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_B8bQKMdbc5nWlcow32Ndq1cSIJce49su6faraMXZ6zdTCgEk-8F6dLVO9hOmOkcmXdOPT-dRwYtHKkyZB64RqmPYspjYEysL3FmZK5mTBGujDZ6WRafpILiY8oo2e653o12GuUIWGtAf1sS8nPRokYh2G2Tl8Lxfw5-vILYyjLEzHk3hOpHbaU4tUw/s320/GML%20Video-ads-on-Discover.gif" width="180" /></a></div></li></ul><ul style="text-align: left;"><li><b>Display & Video 360 Connected TV Campaigns</b>: Soon you’ll be able to utilize Display & Video 360 to create connected TV campaigns to reach affinity, in-market, and demographic audiences across YouTube and other ad-supported connected TV apps.</li></ul><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqQJyIt1ykHUMRMS5IU8zzbOABXeSaa36_N4yGmRbpMuUIlVLixXOcDaNTNhzFP8OTYm1V3v6wikSe0s-9xl1NpFBzZFf5hujtf8oFBcRq7B8EGFKVI4n0feoKXOeHbddelQXYh0EhYhmsdCeEPjAqy1xeQsI_bRLFZ6kTqWvQDqRzNU7E4GrBfJRrVA/s720/GML%20Google-Audiences-for-connected-TV.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="405" data-original-width="720" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqQJyIt1ykHUMRMS5IU8zzbOABXeSaa36_N4yGmRbpMuUIlVLixXOcDaNTNhzFP8OTYm1V3v6wikSe0s-9xl1NpFBzZFf5hujtf8oFBcRq7B8EGFKVI4n0feoKXOeHbddelQXYh0EhYhmsdCeEPjAqy1xeQsI_bRLFZ6kTqWvQDqRzNU7E4GrBfJRrVA/w400-h225/GML%20Google-Audiences-for-connected-TV.gif" width="400" /></a></div><div><h3 style="text-align: left;">Reporting updates - May 2022</h3><div><ul style="text-align: left;"><li><b>Conversion modeling updates</b>: Improvements in conversion modeling include supporting more browsers, enhanced conversions integrations with HubSpot, Tealium, and other platforms, on-device conversion measurement, and a lead funnel report to see how your qualified and converted leads are performing.</li></ul><ul style="text-align: left;"><li><b>Simplified tagging</b>: One Google tag will replace the Global Site Tag for all Google Ads and Google Analytics accounts. Manage tags centrally without additional code.</li></ul><ul style="text-align: left;"><li><b>GA4 new Home experience</b>: Google Analytics 4, which is set to replace Universal Analytics next year, will soon have a new Home dashboard that automatically uncovers insights and predictions based on where your audience members are in their journey.</li></ul></div></div><br /><div><br /></div><div><h3 style="text-align: left;">Advancements In Automation Updates - May 2022</h3><div><ul style="text-align: left;"><li><b>Performance Max Campaigns</b>: A series of updates to Performance Max campaigns are rolling out throughout the remainder of the year. They include:</li><ul><li>YouTube video creation in 60 seconds</li><li>A/B testing</li><li>Expanded campaign management support in Search Ads 360 and the Google Ads mobile app</li><li>Ability to optimize for in-store sales</li><li>New performance data such as attribution, audience and auction insights</li><li>Optimization score and recommendations</li></ul></ul><ul style="text-align: left;"><li><b>Updates To Insights Page</b>: Google is rolling out three new reports to the Insights Page over the coming months. They include:</li><ul><li><b>Attribution Insights</b>: See how your ads work together across Google surfaces.</li><li><b>Budget Insights</b>: Find new opportunities for budget optimization.</li><li><b>Audience Insights</b>: See show how your customer segments are driving campaign performance.</li></ul></ul><ul style="text-align: left;"><li><b>Improvements To Responsive Search Ads</b>:</li><ul><li>Google is rolling out automatically created assets to responsive search ads later this year, which is designed to improve ad relevance.</li><li>This feature generates assets automatically based on content from landing pages and existing ad units.</li><li>Should you choose to opt-in, Google Ads will display the best performing combination of provided assets and automatically created assets.</li></ul></ul><ul style="text-align: left;"><li><b>Mobile-First Layouts For Responsive Display Ads</b>: All-new, mobile-first layouts will allow you to showcase your brand on full-screen vertical ad inventory. In addition, Google is introducing scrollable ads and videos based on your product feed.</li></ul><ul style="text-align: left;"><li><b>All New Asset Library</b>: A new account-level Asset Library can be used to store all your digital creative assets. Soon you’ll have the option to create video ads using YouTube-optimized templates.</li></ul><ul style="text-align: left;"><li><b>Expansion Of Optimization Score</b>: Google Ads’ Optimization Score is expanding to cover every campaign type for advertisers around the world.</li></ul><div><br /></div></div></div></div><div><div><h3 style="text-align: left;">So what are my thoughts on Google Marketing Live event?</h3><div>So this major changes and updates are related to the e-commerce sector majorly. </div><div><br /></div><div>The weird part is now google product feeds will appear on YouTube shorts. So, it's obvious that YouTube will push hard on Shorts.</div><div><br /></div><div><div>Another thing that is a bit weird to me is "Google Checkout" now you can add to cart directly from the SERP</div><div><br /></div><div>I can list several eComm/eTail partners have their flavor of integration for this today, the reach of Google will speed up consumers familiarity and adoption. </div></div><div><br /></div><div>The key thing to remember about the Shopify app for Google Shopping is that it DOES make syncing to GMC easy… as your product data currently resides. It does NOT make any sort of feed optimizations simplistic. Really important distinction. </div><div><br /></div><div><div>The important thing is "Performance Max campaigns", released last year, are Google’s latest pride and joy. </div><div><br /></div><div>I’ll let you decide if Performance Max is right for you or not, but as a reminder, this campaign type allows you to advertise across all of Google’s properties with a single campaign.</div><div><br /></div><div>And G is making Performance Max stronger with automation and giving chance to play around with it.</div><div><br /></div></div><div>Basically now we are going to see more struggle on organic side due to all facilities people can easily pay money to get money from google.</div><div><br /></div><div>All SEOs have to buckle up their strategy to beat paid marketing :)</div><div><br /></div><div>Hope this helps you to summarise what happened in GML 2022.</div><div><br /></div></div><div style="font-weight: bold;">Resources </div><div>https://marketingplatform.google.com/about/display-video-360/</div><div>https://support.google.com/displayvideo/answer/6213232</div><div>https://support.google.com/displayvideo/answer/6071542</div><div>https://blog.google/products/marketingplatform/360/dv360-google-audience-ctv</div><div>https://blog.google/products/ads-commerce/performance-max/</div><div><div>https://support.google.com/google-ads/answer/12158560</div><div>https://support.google.com/google-ads/answer/10256472</div></div></div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-35744603428302311092022-05-05T01:03:00.006+05:302022-05-05T01:05:28.838+05:30Best Settings for Screaming Frog works for almost all kind of Site Audits<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzRmySkStx_x6EOKJf1rV--ih2GHSBQeU0vTXJRr9cNMpIU1AW9BzCtJv0qQrEFzlY-whgQ-fnqDQk5UcH3OXzc-rHIFyskIPBkjOIEVDjGV-6Ox0A1ip8RE3gzY732He3daX8qai9FV_YZoug-m1LhaXodfl0QJVdpeSGaLrmDE99RQc1aWN7BdmxcA/s1200/Best%20Settings%20for%20Screaming%20Frog.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="780" data-original-width="1200" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzRmySkStx_x6EOKJf1rV--ih2GHSBQeU0vTXJRr9cNMpIU1AW9BzCtJv0qQrEFzlY-whgQ-fnqDQk5UcH3OXzc-rHIFyskIPBkjOIEVDjGV-6Ox0A1ip8RE3gzY732He3daX8qai9FV_YZoug-m1LhaXodfl0QJVdpeSGaLrmDE99RQc1aWN7BdmxcA/w400-h260/Best%20Settings%20for%20Screaming%20Frog.jpg" width="400" /></a></div><div><br /></div><div>In my opinion, Screaming Frog is the most used SEO tool in the industry.</div><div><br /></div><div>On the official site, there is a lot of <a href="https://www.screamingfrog.co.uk/seo-spider/user-guide/" rel="nofollow" target="_blank"><b><span style="color: #6fa8dc;">documentation</span></b></a> about all the different settings, as there are a lot! There are a lot of guides on the different ways it can be used.</div><div><br /></div><div><div><div>However, I have yet to come across a resource that outlines the ideal settings for performing entire site audits. </div><div><br /></div><div>I've been training folks on how to use Screaming Frog since 2018, and I've seen that new users struggle to comprehend what the ideal settings are for performing audits. </div><div><br /></div><div>Issues are frequently missed as a result of the default settings.</div><div><br /></div><div>The default parameters provided upon installation are insufficient for doing a comprehensive audit and must be modified to achieve the best results. </div><div><br /></div><div>I'm quite confident I've nailed the ideal settings for most site audits after using Screaming Frog since its inception in 2018.</div><div><br /></div><div>This isn't a tutorial to every single setting in the tool; rather, it's just the ones I modify from the default.</div><div><br /></div><div>So, for any options that aren't listed, I recommend sticking with the defaults.</div></div></div><br /><u><b>Here are the some of the best bits from my experience:<br /></b></u><br /><div><h4 style="text-align: left;">1. Storage Mode.</h4>If you have an SSD, use Database mode because:<br /><ul style="text-align: left;"><li>It's continually saving to the database. If the Frog or your machine crashes the crawl is autosaved.</li><li>You can crawl much bigger sites than in RAM mode.</li></ul><br /><h4 style="text-align: left;">2. Memory Allocation.</h4>Allocate as much RAM as you can, but always leave 2GB from your total RAM.<br /><br />I have 16GB RAM, I’ll allocate 12GB.<br /><br /><h4 style="text-align: left;">3. Spider Settings Tabs - Crawl.</h4>By default, there are 4 boxes unticked here that I tick<br /><br /></div><div>A. Tick "Pagination(Rel/Prev)"<br />There could be URLs only linked from deep paginated pages. Such as PDPs on ecommerce categories, or articles on a publishers site. We don't want to miss any pages, so tick this.<br /><br />B. Tick "Href lang".<br />The alternate version of URLs may not be linked in the HTML body of the page, only in the href lang tags. We want to discover all URLs and be able to audit multilingual/local setups, so tick this.<br /><br />C. Tick "AMP."<br /><ul style="text-align: left;"><li>A site could also be using AMP, but you might not realise it.</li><li>The Frog checks for lots of AMP issues!</li></ul><br /><h4 style="text-align: left;">4. Spider Settings Tabs - Crawl Behaviour:</h4><br />By default, there are 4 boxes unticked here that I tick (Green ticks):<br /><br />A. Tick "Crawl All Subdomains"<br />Leaving this unticked won’t crawl any subdomains the Frog my encounter linked. I always have this ticked, because if I’m doing a complete audit of a site, I also want to know about any subdomains there are.<br /><br />B. Tick Follow Internal “nofollow”.<br /><ul style="text-align: left;"><li>I want to discover as many URLs as possible</li><li>I want to know if a site is using ”nofollow” so I can investigate & understand why they are using it on internal links.</li></ul>C. Tick "Follow External “nofollow”.<br /><ul style="text-align: left;"><li>I want the Frog to crawl all possible URLs.</li><li>Otherwise I might miss external URLs which are 404s, miss discovering pages that are participating in link spam or have been hacked.</li></ul><div><br /></div><h4 style="text-align: left;">5. Spider Settings Tabs - XML Sitemaps.</h4>By default all 3 options in this section are unticked, I tick them all:<br /><br /></div><div>A. Tick "Crawl Linked XML Sitemaps."<br /><ul style="text-align: left;"><li>Check if all important pages are included in sitemaps</li><li>Check only valid pages are included. No 404s, redirects, noindexed, canonicalised URLs.</li><li>Discover any URLs that are linked in XML Sitemaps but aren't linked on the site (orphan pages)</li></ul><br />B. Tick "Auto Discover XML Sitemaps via robots.txt"<br /><ul style="text-align: left;"><li>As many sites include a link to their XML sitemaps in robots, it’s a no brainer to click this, so you don’t have to manually add the Sitemap URL.</li></ul><br />C. Tick "Crawl These Sitemaps."<br /><ul style="text-align: left;"><li>Submit any you know about that aren't listed in the robots.txt</li></ul><br /><br /><h4 style="text-align: left;">6. Extraction Tab Settings Tab - Page Details</h4>By default, all these elements are ticked and that’s how I recommend you keep them for most audits.<br /><br /><br /><h4 style="text-align: left;">7. Extraction Tab Settings Tab - URL Details</h4><ul style="text-align: left;"><li>I tick one option here over the default settings:</li><li>Tick "HTTP Headers."</li><li>Lots of interesting things can be in the headers.</li><li>e.g If a site uses dynamic content serving for desktop vs mobile, it should use the Vary HTTP Header.</li></ul><br /><h4 style="text-align: left;">8. Extraction Tab Settings Tab - Structured Data</h4>All the elements in this section are unticked by default, I tick them all:<br /></div><div><ul style="text-align: left;"><li>JSON-LD</li><li>Microdata</li><li>RDFa</li></ul>I tick all of the above options, so I can fully audit the schema of the site, no matter how it’s implemented.<br /><br />Tick "Schema org Validation".<br /><br />A great feature to check all schema validates against the official suggested implementation.<br /><br />Tick "Google Rich Results Feature Validation."<br /><br />Validates the mark-up against Google’s own documentation.<br /><br />Select both options here, as Google has some specific requirements that aren’t included in the schema org guidelines.<br /><br /><br /><h4 style="text-align: left;">9. Extraction Tab Settings Tab - Structured Data</h4>Both the options in this section are unticked by default, I always tick them:<br /><ul style="text-align: left;"><li>Tick "Store HTML.</li><li>The Frog will save the HTML for every page.</li><li>This is extremely useful for double-checking any elements Frog reports on.</li><li>Tick "Store Rendered HTML."</li><li>This is useful when auditing JavaScript sites to see the difference between the HTML code sent from the server and what is actually rendered client-side in the browser.</li></ul><br /><h4 style="text-align: left;">10. Limits Settings Tab.</h4>Change "Max Redirects to Follow".<br /><br />This is the only option I change for most crawls in this tab. It’s set to 5 by default, I set it to the max, 20. Setting the maximum helps me find the final destination in most redirect chains<br /><br /><br /><h4 style="text-align: left;">11. Advanced Settings Tab.</h4>In this settings tab, I tick and untick a few boxes from the default settings:<br /><br /><ul style="text-align: left;"><li>Untick "Ignore Non-indexable URLs for On-Page Filters".</li><li>Even if a URL is already non-indexable, I still want to see if there are issues with the page. There are often times where pages have been set to noindex or canonicalised, but this has been done in error.</li><li>Tick "Always Follow Redirects" & "Always Follow Canonicals"</li><li>I tick both of these, as I want to ensure the Frog discovers all URLs on the site. There could be URLs that aren’t linked in the HTML of the code but are only linked via a redirect, or a canonical tag.</li><li>Tick "Extract images from img srcset Attribute."</li><li>Google can crawl images implemented in the srcset attribute, so I tick this to ensure the Frog is extracting the same images Google would be. I can then check how they are optimised. (image file names, alt tags, size)</li><li>The following options are unticked by default and I also keep them that way.</li></ul>These settings are quite important, so I’ll explain the reasoning behind keeping them unticked:<br /><ul style="text-align: left;"><li>Respect Noindex</li><li>Respect Canonicals</li><li>Respect next/prev</li></ul>As I want to get a full picture of all the URLs on the site, whether they are indexable or not, I don’t want to tick the options above.</div><div><br />If I did tick them, it means any URLs set to noindex, or canonicalised to a different URL, would not be reported in the Frog.<br /><br /><br /><h4 style="text-align: left;">12. Content > Duplicates Settings:</h4>Untick "Only Check Indexable Pages for Duplicates."<br /><br />Even if pages are currently set to noindex, I still want to know if they are duplicating content, in case they should be set to index.<br /><br /><h4 style="text-align: left;">13. Robots.txt Settings:</h4><br />Default setting here is: "Respect robots.txt"<br /><br />I have this set to: "Ignore robots.txt but report status."<br /><br />I can then audit the pages which are blocked, make sure they aren’t blocked in error & report if the URLs need to be removed from robots.txt<br /><br /><h4 style="text-align: left;">14. CDNs Settings:</h4><br />This is very useful if a site uses a CDN for hosting images that is not part of the domain you are crawling.<br /><br />e.g. cdn.not-your-domain.com/photos-of-cats…<br /><br />You can add the domain above so Frog counts images on the other CDN domain as internal, then you can audit them.<br /><br />User-Agent Settings:<br /><br />Set this to Googlebot (Smart Phone) so we see the same code Googles does.<br /><br />Sites may change things depending on the user agent.<br /><br />It could be done for valid reasons, it could be done for black hat reasons, or because the site has been hacked.<br /><br /><br /><h4 style="text-align: left;">15. API Access Settings:</h4>Using API access, we can enrich the crawl data with traffic or backlink data. For two main reasons:<br /><br />a. using GSC/GA data is another way to find orphan URLs.<br />b. Traffic data can help you prioritise the issues in your report<br /><br /><br /><h4 style="text-align: left;">16. Saving Your Configuration!</h4>Once you have everything set it up, it's time to save it. Otherwise, you will lose them on restart!<br />Go to file > Configuration > Save current configuration as default.</div><div><br /></div><div><br /></div><div><div>So, there you have it. </div><div><br /></div><div>If you're a new user, I hope this information is helpful.</div><div><br /></div><div>If you've been a long-time user, I hope you found my observations useful.</div><div><br /></div><div>Please leave a remark whether you agree or disagree with my choices, or if you have any queries.</div></div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-44852350913470796782022-04-21T02:27:00.000+05:302022-04-21T02:27:05.913+05:30Mithilesh Joshi's Favorite Ways to Improve SEO Ranking<div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBCITxrY_HmGq12AOoU5Hp256g7Xg84Ln3SSSRgzLKNDVSRHqYs5AYGS7E1nzy7BkFVPMESIoGq2tP2RKFy4Uxgoi7CwcnZsKa8nr2xBXanrS1s4NpmLZI0IFQ9xv1pCukCJYXtKz4lzZ6mYDpa0IX-V0tpi4DnEYX8PfZcyMuZiV-Sm8ymOnT4ZXF7A/s1280/Copy%20of%20Yellow%20Modern%20SEO%20Tutorial%20Youtube%20Thumbnail.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBCITxrY_HmGq12AOoU5Hp256g7Xg84Ln3SSSRgzLKNDVSRHqYs5AYGS7E1nzy7BkFVPMESIoGq2tP2RKFy4Uxgoi7CwcnZsKa8nr2xBXanrS1s4NpmLZI0IFQ9xv1pCukCJYXtKz4lzZ6mYDpa0IX-V0tpi4DnEYX8PfZcyMuZiV-Sm8ymOnT4ZXF7A/w400-h225/Copy%20of%20Yellow%20Modern%20SEO%20Tutorial%20Youtube%20Thumbnail.png" width="400" /></a></div><div><br /></div><div><br /></div><div>Where is your website traffic coming from?</div><div><br /></div><div>If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.</div><div><br /></div><div>You won’t be able to generate leads for your business if nobody can find you.</div></div><div><br /></div><div><div>Did you know <a href="https://inter-growth.co/seo-stats/" rel="nofollow" target="_blank">93%</a> of experiences on the Internet start with a search engine? What happens after someone makes a search?</div><div><br /></div><div>The top result on Google has a <a href="https://www.searchenginepeople.com/blog/page-one-whats-google-rank-worth.html" rel="nofollow" target="_blank">33% chance</a> of getting clicked.</div><div><br /></div><div>That means if you’re not number one on the page, you just missed out on a third of potential traffic.</div><div><br /></div><div>What’s even more astonishing is that 75% of people won’t even click on the second page of the search results.</div><div><br /></div><div>The reason why other websites are ranking higher than you on Google is that they are making a conscious effort to improve their SEO.</div><div><br /></div><div>Fortunately, it’s not too late for you to get started.</div><div><br /></div><div><br /></div><div>There are certain things you can do to increase your chances of getting ranked higher on Google searches.</div></div><div><br /></div><h3 style="text-align: left;">I’ve identified the top ways to improve SEO ranking. Here they are.</h3><br />👉 Improve your page loading speed<br /><br />👉 Produce high-quality content<br /><br />👉 Optimize your links<br /><br />👉 Optimize your site for mobile devices<br /><br />👉 Properly format your page<br /><br />👉 Encourage sharing on social media<br /><br />👉 Use keywords appropriately<br /><br />👉 Create clean, focused, and optimized URLs<br /><br />👉 Get your name out there<br /><br />👉 Get set up on Google Business<br /><br />👉 Use tools to outperform content marketing<br /><br /><br />Don’t get overwhelmed.<br /><br />Start with a few, and move on to the others.<br /><br />Monitor your results.<br /><br />Checking your traffic and search ranking will help validate your SEO strategy.<br /><br />Soon enough, you’ll be making your way toward the top search results on Google.<br /><br />Who knows, you might even be able to claim that number one spot. <div><br /></div><div>Connect with my <a href="https://www.linkedin.com/in/mithileshjoshi/">Linkedin</a> & <a href="https://twitter.com/mithileshjoshii">Twitter</a> channels to know more about SEO.</div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com2tag:blogger.com,1999:blog-8927060629287312979.post-1301126571376762962022-03-23T19:25:00.002+05:302022-05-05T01:04:25.015+05:30How to build SEO Friendly Landing page?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpmvwPQDXTVkT8S71l1pJv6qYzDYQhHwT-w1JsEeyYreCeC8wEFVbIScwpzqxgAFFux-cUg63INmANB2EpYDqLlIYbk8KXOkR5s3A7CcR7JlYlskT7aEdce-PLe4OxRXePv-2W7wj7O5-LVPBJ6POgs5HtRgO3PtTo_RICQGnxkjByFfxEtI0GT4wT1Q/s1280/How%20to%20build%20SEO%20Friendly%20Landing%20page%20by%20Mithilesh%20Joshi.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpmvwPQDXTVkT8S71l1pJv6qYzDYQhHwT-w1JsEeyYreCeC8wEFVbIScwpzqxgAFFux-cUg63INmANB2EpYDqLlIYbk8KXOkR5s3A7CcR7JlYlskT7aEdce-PLe4OxRXePv-2W7wj7O5-LVPBJ6POgs5HtRgO3PtTo_RICQGnxkjByFfxEtI0GT4wT1Q/w400-h225/How%20to%20build%20SEO%20Friendly%20Landing%20page%20by%20Mithilesh%20Joshi.jpg" width="400" /></a></div><p>Everyone in digital marketing has heard about SEO (Search Engine Optimization) for websites. </p><p>But, did you know that just optimizing the website is not going to help you, instead you should focus on optimizing landing pages that can change the game.</p><p>In this article, I am going to share what is found is important to the user as an SEO Expert.</p><p><br /></p><p></p><blockquote>Remember one thing "Your landing pages have answers to the question, Not the whole website has to answer one question."</blockquote><p></p><p> </p><p>If you can do that users will reward you by becoming a subscriber or customer.</p><p>Let's start...</p><span style="background-color: #fcff01;"><i>The most important thing to understand is to try to<b> use search intent to inspire SEO-friendly landing pages.</b></i></span><p><br /></p><h3 style="text-align: left;">What is search intent?</h3><p>Search intent also known as keyword intent is the ultimate goal of the user who enters a query in a search engine to fulfill their requirements.</p><h3 style="text-align: left;">Types of search intent:</h3><p>While every query has its unique intent, there are four basic ways to group search intent:</p><p></p><ul style="text-align: left;"><li>Informational: This serves information starts with "how-to" or "What is".</li><li>Commercial: This serves as something to do or buy with any kind of product.</li><li>Navigational: This serves steps or tutorials related to a specific brand.</li><li>Transactional: This serves purchase, lead generation, or downloading any files.</li></ul><h3 style="text-align: left;">How To Determine Search Intent</h3><p>The search intent of a particular query can be obvious when it includes words like “buy” and “now”</p><p>Other, less obvious queries can be uncovered by visiting the SERP page.</p><p>For example, if you have a website selling towels, your keyword research output should be grouped along these lines:</p><p></p><ul style="text-align: left;"><li>Towels, informational intent</li><li>Towels, commercial investigation</li><li>Towels, transactional intent</li></ul><p></p><p>So if you’ve got three towels products that you sell, you’ll end up with nine groups of keywords (3 models x 3 search intents).</p><h3 style="text-align: left;">How to use search intent with landing page creation?</h3><p>I have identified that there are two key landing pages for most of the use cases:</p><p></p><ul style="text-align: left;"><li>A page for Discovery: The Discovery page contains information that is already there on the internet.</li><li>A page for Creation: The creation page contains information provided by you for your products.</li></ul><h3 style="text-align: left;">How to fulfill the demand for discovery & creation pages?</h3><p>So, Here I found a few basic things that we should focus on to serve both kinds of users:</p><p><b>Step 1</b>: Understanding the intent of the person using Google<br /><b>Step 2</b>: Develop a parent and child relationship for other landing pages<br /><b>Step 3</b>: Create a scalable landing page structure<br /><b>Step 4</b>: An investment in backlink outreach<br /><b>Step 5</b>: Creating a strong content culture<br /><b>Step 6</b>: Find the right questions and intents to answer through SERPs.<br /><b>Step 7</b>: Find existing opportunities through Google Search Console.<br /><b>Step 8</b>: Add true value for your users.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL7wfaY-CJCEi4rEircMVHn19Ehvt1lRo9FdbmUFAqQA-_WTHAkdCtuwhqEGvz21uXx1jBxtFBByr8aHkIZ2rGiaRwEXZNRqGmPRmRcpcH2e9zzVlXGu5O1I1F9CdtkpZ9X2xQa21K2qErtzJW9syzlicu59mvYkKvuIc-5zcM6UxRPNFRGbCpVxYjpQ/s1200/Vision%20Mission%20Venn%20Diagram.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="768" data-original-width="1200" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL7wfaY-CJCEi4rEircMVHn19Ehvt1lRo9FdbmUFAqQA-_WTHAkdCtuwhqEGvz21uXx1jBxtFBByr8aHkIZ2rGiaRwEXZNRqGmPRmRcpcH2e9zzVlXGu5O1I1F9CdtkpZ9X2xQa21K2qErtzJW9syzlicu59mvYkKvuIc-5zcM6UxRPNFRGbCpVxYjpQ/w400-h256/Vision%20Mission%20Venn%20Diagram.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><h3 style="text-align: left;">After all this list down all answers and create a landing page for your product.</h3><p></p><ol style="text-align: left;"><li>Use your discover pages to interlink with the category and sub-category pages(Which are your Creation pages yours).</li><li>Replicate and re-create scalable landing pages that rank & convert the most.</li><li>Invest In personalized backlink outreach.</li><li>Always track and create landing pages in response to new demand.</li><li>Leveraging blog content to drive more results.</li><li>Don't forget to maximize the comparison Pages (informational intent).</li></ol><p></p><p>I got this topic-related queries a lot in my DM I hope this will help you to build valuable SEO Friendly Landing Pages.</p><p>You can add your ideas in a comment to help others.</p><p><br /></p><p><br /></p><p> </p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-14282607506231246872022-01-24T10:31:00.005+05:302022-01-27T23:55:15.162+05:30Contribution - MailModo - State of Email -2022<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjNmxuD_RKOMO-ZiwlOaUPbZ3IeQK_WPo51XWgZWb71DdQZQRKnaPeHu11Z8GmFnrMmGE4IJBpI5QmU7lk0e0-nwiVgx1We1FGxUJg2RfHQmyVGMvKp7lddxukTx-sS5xZTfICf6rJP7_3dfGi-IgVLRpORcKHlb4boErbQ_2oH59itTO6cWme0vKjhnQ" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="788" data-original-width="1100" height="229" src="https://blogger.googleusercontent.com/img/a/AVvXsEjNmxuD_RKOMO-ZiwlOaUPbZ3IeQK_WPo51XWgZWb71DdQZQRKnaPeHu11Z8GmFnrMmGE4IJBpI5QmU7lk0e0-nwiVgx1We1FGxUJg2RfHQmyVGMvKp7lddxukTx-sS5xZTfICf6rJP7_3dfGi-IgVLRpORcKHlb4boErbQ_2oH59itTO6cWme0vKjhnQ" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>Email marketing is arguably the best digital marketing strategy around.<p></p><p>It offers an easy and affordable way for marketers and businesses to get their products and services straight to their target audiences.<br /> Small and large, all organizations from every industry benefit from email marketing campaigns because they know of its incredibly high ROI.</p><p>As an email marketer, you need a scientific look into the current email marketing trends and a data-driven evaluation of the future of email marketing to be on top of your game.</p><p>For this, people like me and the other 250+ email marketing industry experts, digital marketers, and subject matter experts get our insights on what the state of the email looks like in 2022.</p><p>With this report, you will be able to -</p><p></p><ul style="text-align: left;"><li>Learn from the collective experience of industry experts</li><li>Leverage what’s hot and trending in the email for better email campaigns</li><li>Deep dive and learn to resolve the most common yet significant mistakes committed by email marketers</li></ul><p></p><p>If you are interested to read about this information pls show some love to our work by -> <a href="https://www.mailmodo.com/ebook/state-of-email/" rel="nofollow" target="_blank">Click Me!!</a></p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-40118703004184413852022-01-04T19:17:00.002+05:302022-01-04T19:18:56.040+05:30Top 5 websites Making tools in 2022<p>Nowadays, website building has turned into one of the major business processes in the digital marketing industry. Moreover, it has turned into a trendy career among youngsters. Nevertheless, it is impossible to learn using every photo editing tool.</p><p>So, here is the list of the five best website-building tools that can rule in 2022. This article can help you to understand the basics of the tools. Therefore, you can easily pick the appropriate tool to learn. Furthermore, if you run a website building firm, go through this article to choose a tool to incorporate into your business procedure. </p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-A4Dg-tmL-FA/YdROvBTr4-I/AAAAAAAAEuM/Rr7MwabLI1EE7MATxDKo2mwV3YQEmYL9gCNcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="940" data-original-width="940" height="400" src="https://lh3.googleusercontent.com/-A4Dg-tmL-FA/YdROvBTr4-I/AAAAAAAAEuM/Rr7MwabLI1EE7MATxDKo2mwV3YQEmYL9gCNcBGAsYHQ/w400-h400/image.png" width="400" /></a></div><br /><p></p><h2 style="text-align: left;">Five best tools to make websites</h2><p>When we say website building tool, we mean designing all kinds of websites. Well, most tools can provide you the convenience of making different types of websites, but there is always some variation. Here, you can go through how a tool can either be good or bad. Moreover, the critical features for each are also mentioned here. Take a look:</p><p><br /></p><h3 style="text-align: left;">1. Square Online</h3><p>Square Online is a widely acclaimed website-building tool previously known as Weebly. It has got its fame due to outstanding usability and a set of unique integrals. Consider Square Online as an appropriate tool if you are up for making simple business-related websites. </p><p>Another reason why Square Online has got a good customer base is due to its pricing. Even the free setup of this tool enables you to design a website with all accessories. Here are some benefits and drawbacks of Square Online:</p><h4 style="text-align: left;">Benefits</h4><p>●<span style="white-space: pre;"> </span>Square Online can be best used for building an e-commerce website</p><p>●<span style="white-space: pre;"> </span>Excellently credible as a free website building tool</p><p>●<span style="white-space: pre;"> </span>Compatible with several integrations</p><p>●<span style="white-space: pre;"> </span>Square Online is best known as a user-friendly tool</p><h4 style="text-align: left;">Drawbacks</h4><p>●<span style="white-space: pre;"> </span>Minimum Customization in terms of advanced features</p><p>●<span style="white-space: pre;"> </span>Square Online is not much beneficial for non-business users</p><p><br /></p><h3 style="text-align: left;">2. Shopify Plus</h3><p>Shopify plus is the leading website-making tool to design e-commerce websites. So, if you have a plan to sell commodities online, consider this tool as your best choice. It can also help you make a <a href="https://www.socialmediamagazine.org/which-of-the-following-is-a-benefit-of-search-advertising-over-display-advertising/" rel="nofollow" target="_blank"><b>display advertisement</b></a> for your site. Unfortunately, Shopify plus does not come with a free plan. However, the price plans of this tool are pretty affordable. You need to spend only $9 monthly to use Shopify. Charges for the other plans range upto $299. Moreover, there are additional charges for every add-on feature in Shopify plus. Check out the benefits and drawbacks of Shopify plus below:</p><h4 style="text-align: left;">Benefits</h4><p>●<span style="white-space: pre;"> </span>Shopify plus comes with all e-commerce tools necessary for website building and handling</p><p>●<span style="white-space: pre;"> </span>The App Store of Shopify plus contains over 6,600 plugins</p><p>●<span style="white-space: pre;"> </span>Shopify plus is a dynamic tool that boosts up the website building process</p><p>●<span style="white-space: pre;"> </span>The tool is pretty user-friendly</p><h4 style="text-align: left;">Drawbacks</h4><p>●<span style="white-space: pre;"> </span>Shopify plus has a prominent learning curve</p><p>●<span style="white-space: pre;"> </span>The drag-and-drop system is missing in the case of Shopify</p><p><br /></p><h3 style="text-align: left;">3. Webflow</h3><p>Many professional organizations use the Webflow tool for building different kinds of websites. However, if you are looking for a tool that allows extensive Customization, choose Webflow. Due to the ease of Customization, you can make both business and non-business websites on Webflow.</p><p>However, the only fact you must keep in mind is the learning curve of this tool. You might take much time to learn the handling process of Webflow. But, again, it can be easier if you have proper knowledge of CSS and HTML. It is a proper<a href="https://www.onlinemarketingtools.pro/owletter-reviews/" rel="nofollow" target="_blank"> <b>website-making tool</b></a><b>.</b></p><p>As per the pricing of Webflow is concerned, you can either take the Site Plans or the Account Plans. In the case of simpler websites, the Site Plans package would be enough. It starts only at $12 monthly. On the other hand, the Account Plans start at $16. The E-commerce Plans of Webflow come in $79 monthly. So, you see, it is quite expensive. Now, take a look at the benefits and drawbacks of this tool:</p><h4 style="text-align: left;">Benefits</h4><p>●<span style="white-space: pre;"> </span>Webflow provides total independence to the website builder in terms of Customization</p><p>●<span style="white-space: pre;"> </span>The CMS present in Webflow helps you make a specific approach to website building</p><p>●<span style="white-space: pre;"> </span>Several Youtube tutorials flatten the learning curve of Webflow</p><h4 style="text-align: left;">Drawbacks</h4><p>●<span style="white-space: pre;"> </span>Building an e-commerce website with Webflow can be expensive</p><p>●<span style="white-space: pre;"> </span>People without the knowledge of HTML and CSS might not use it properly</p><p><br /></p><h3 style="text-align: left;">4. Wix</h3><p>The Wix website builder comes from the house of Market Share. Its UI might seem similar to a photo editing tool, but it is not. You can get a lot of freedom working on the Wix tool. It allows you to build all types of websites in a minimum time. </p><p>The Wix pricing structure is a bit complicated, and you need to visit its pricing page to understand it. For now, you can check the drawbacks and benefits of Wix. </p><h4 style="text-align: left;">Benefits</h4><p>●<span style="white-space: pre;"> </span>Wix comes with the drag-and-drop system</p><p>●<span style="white-space: pre;"> </span>You can get a lot of themes in this tool</p><p>●<span style="white-space: pre;"> </span>A lot of apps and plugins are present in Wix</p><h4 style="text-align: left;">Drawbacks</h4><p>●<span style="white-space: pre;"> </span>Wix comes with the issues of Bandwidth limits</p><p>●<span style="white-space: pre;"> </span>The learning curve can be a reason for tradeoffs </p><p><br /></p><h3 style="text-align: left;">5. Squarespace</h3><p>In 2022, you can learn using the Squarespace website. It can help you build both business and non-business websites. So, you can start your website designing firm.</p><p>Depending on the features, you can purchase Squarespace for only $12 to $40. A yearly plan is also available. Here are the benefits and drawbacks of Squarespace:</p><h4 style="text-align: left;">Benefits</h4><p>●<span style="white-space: pre;"> </span>Squarespace comes with several templates and functionality</p><p>●<span style="white-space: pre;"> </span>It has proper business-marketing tools</p><p>●<span style="white-space: pre;"> </span>The drag-and-drop feature is present in the tool</p><h4 style="text-align: left;">Drawbacks</h4><p>●<span style="white-space: pre;"> </span>The high learning curve of Squarespace</p><p>●<span style="white-space: pre;"> </span>All designers need technical knowledge</p><p><br /></p><h4 style="text-align: left;">Final Words</h4><p>As website designing has turned into a prominent career now, it is crucial to handle the best tool. Remember that knowing only a relevant tool fit for a professional field can lead you to success. So, be very picky regarding the tool you learn. However, you can choose one from this list as all tools mentioned here are modern and relevant in the professional field.</p><p><i style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px center; background-repeat: initial; background-size: initial; border: 0px; color: var(--text-font-color); font-family: Poppins, Arial, sans-serif; font-size: 15px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: 0px center; background-repeat: initial; background-size: initial; border: 0px; font-size: x-small; outline: 0px; padding: 0px; vertical-align: baseline;">Disclaimer: Mithilesh Joshi and his team were not involved in creating this content. The group also takes no responsibility for this content.</span></i></p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-10370352975067319372022-01-03T20:59:00.010+05:302022-01-03T21:03:41.375+05:305 Amazing Tactics To Get More Followers In Instagram<p> Instagram has become an important foundation of several brands' social presence, which drive profitable traffic to the pages, as well as grow conversions and engage audiences. </p><p>If your instagram is not that popular as you think it is, then you might want to learn how to get more followers, by sharpening your strategy, check out social shaft. Remember the more audiences you gain the more opportunities will knock on your door. In this way you can easily engage with the users and will be able to build new experiences for them.</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-9lXfJKw-KAs/YdMWXBA-ErI/AAAAAAAAEtk/wBgOFZpQhH4kz8JC6gW2XaByEy3ga6t9gCNcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="773" data-original-width="940" src="https://lh3.googleusercontent.com/-9lXfJKw-KAs/YdMWXBA-ErI/AAAAAAAAEtk/wBgOFZpQhH4kz8JC6gW2XaByEy3ga6t9gCNcBGAsYHQ/s16000/image.png" /></a></div><br /><br /><p></p><p>There are times when brands choose the easy way out in order to have more instagram followers. They choose to pay for likes,followers with the help of softwares like social shaft. But his shortcut does not help in the long run, as instagram changes its algorithm to remove low quality accounts. </p><p>The number of followers at the end of the day means nothing if it does not represent an engaged fan following, as it helps in purchasing and advocating your brands with your followers. </p><p>In this article I will be giving 5 effective tactics that will bring traffic to your instagram page. Read the article till the end to know!</p><h4 style="text-align: left;">1. Optimize The instagram Account</h4><p>The first step, while you figure out how to gain more traffic to your instagram account, is to get your account fully optimized. You have to give a proper bio, image captions,username and a profile image. Go to<b> <a href="https://www.socialmediamagazine.org/imginn/" rel="nofollow" target="_blank">imaginn</a></b>. These are the common things one does when opening an account but on instagram it will give you a brand identity. The link in your bio is the main spot from where the traffic comes. </p><p>If you can’t figure out where to link then start marketing or product pages that help relating to certain keywords. Keep your username in a way that it becomes search friendly. It basically means sticking to your original brand name. If you think that your business name is longer, shorten it so that your audience can recognise it. Avoid adding characters and numerics to your username. </p><p><br /></p><h4 style="text-align: left;">2. Schedule Instagram Posts</h4><p>Since instagram algorithm change, for offering more content, posting the right thing at the right time can still bring traffic to your page. Your brand has a lot to do in increasing visibility. With a marketing tool such as smihub can help your brand schedule the contents in an effective way.</p><p>Scheduling contents in advance will let your team see campaigns, with which they can schedule more properly. It is always a smart choice to make contents with instagram scheduling tools. This helps you reach your audience and maintain your content simultaneously. </p><p><br /></p><h4 style="text-align: left;">3. Dodge The Fake Accounts</h4><p>There is a huge difference between an original instagram account and a fake account. Buying instagram followers is tempting but the backlash affects the perks of the organic followers. Fake instagram accounts have some traits that can easily let you recognise it. Read about <b><a href="https://www.searchenginemagazine.com/social-shaft-reviews/" rel="nofollow" target="_blank">social shaft</a>.</b></p><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px; text-align: left;"><p style="text-align: left;">● It deceives new followers. If users come to an account that has many followers but is inactive, it will lower the credibility. But trust and long relationships make better engagement. </p><p style="text-align: left;">● It has no ROI.People think that buying followers is easy, actually they seem that way but the unmanned new followers won't be buying anything. People have reasons to follow a brand on instagram, they keep track of your posts and your company which eventually brings monetary value to the business. </p><p style="text-align: left;">● Suppose you have 10,000 fake followers, how many of them comment, share and like your post do you think? More likely, the fake accounts will get deleted by instagram when they change their algorithm. It makes the posts engaging.</p></blockquote><p> </p><h4 style="text-align: left;">4. What Followers Want </h4><p>It is easier said than done, what your followers want. As you go through your posts on instagram accounts you will see that some of your posts are performing better than the others. And this is the clue, for you to understand what your followers like. </p><p>Whatever you post, make sure you are aware of the new instagram trends, because even the smallest detail can make a difference. Keep your ears open and eyes wide. </p><p>To move a step further, invest in instagram analytics tools, as it helps to analyze, track and benchmark contents. </p><p><br /></p><h4 style="text-align: left;">5. Find Hashtags </h4><p>The tried and true way to get followers on instagram is through hashtags. Hashtags have always been an essential tool for discovery and it has led to extending social reach.It helps to reach your target audiences. </p><p>For starters, get hashtags that are not populated. Try to highlight your instagram contents in a crowd of millions of posts, in the form of pictures and videos. Let me warn you, it ain’t an easy job. You have to find the hashtags for people who you want to check your posts. If you are successful in making relevant posts then, people will follow your account. Branded hashtags is a way of grouping posts that circles around active posts of your brand and campaigns. </p><p><br /></p><h4 style="text-align: left;">Wrapping It All Up</h4><p>Here you go with all the 5 tactics that you need to apply in your instagram account for bringing traffic. </p><p>Social media platforms are very helpful when it comes to boosting your brand and company. Even the giant platform: Facebook, has limitations in allowing content, but instagram on the other hand is the best platform when it comes to promoting your business. </p><p>Leave a comment below in the comment section and share your experience with us, or you can add a tactic that you have discovered that helps in bringing traffic to your instagram account. </p><p>Author:- Rogen Rosenberger<br /><br /><i><span style="font-size: x-small;">Disclaimer: Mithilesh Joshi and his team were not involved in creating this content. The group also takes no responsibility for this content.</span></i></p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-40694165227495251122021-12-03T23:30:00.005+05:302021-12-03T23:33:48.884+05:30Google Rolling Out The Expandable Snippet Carousel - Unconfirmed <p><span style="color: #0e101a;">Have you seen the below kind of results on search?</span></p><p><span style="color: #0e101a;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-WLJLw2Iu5eY/YapXKv_o51I/AAAAAAAAErA/QWqDtI403bMXl3V_IGXFEMFwRHU7x9YjACNcBGAsYHQ/image.png" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="264" data-original-width="742" src="https://lh3.googleusercontent.com/-WLJLw2Iu5eY/YapXKv_o51I/AAAAAAAAErA/QWqDtI403bMXl3V_IGXFEMFwRHU7x9YjACNcBGAsYHQ/s16000/image.png" /></a></div><p></p><p><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;">So Google is now showing a new type of results on SERP. This is not so new it's widely seen after 30 November 2021. But this experiment is seen on 24 August 2021 by </span><a class="editor-rtfLink" href="https://twitter.com/henshaw" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #4a6ee0; margin-bottom: 0pt; margin-top: 0pt;" target="_blank"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Jon</span></a><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"> and several others on google.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Where </span><a class="editor-rtfLink" href="https://twitter.com/aussermayr" rel="nofollow" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #4a6ee0; margin-bottom: 0pt; margin-top: 0pt;" target="_blank"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Alexander</span></a><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"> noticed out that this feature comes from BING. (Tweet </span><a class="editor-rtfLink" href="https://twitter.com/aussermayr/status/1430152294092492806?s=20" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #4a6ee0; margin-bottom: 0pt; margin-top: 0pt;" target="_blank"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">link</span></a><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"> if you want to recheck ;)</span></p><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-kVogkGr9CW0/YapXjBy4WmI/AAAAAAAAErI/03ZTUcWGHbQ0r8-WjMbVZOFRlYfWSFvXACNcBGAsYHQ/s696/bing.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="228" data-original-width="696" src="https://1.bp.blogspot.com/-kVogkGr9CW0/YapXjBy4WmI/AAAAAAAAErI/03ZTUcWGHbQ0r8-WjMbVZOFRlYfWSFvXACNcBGAsYHQ/s16000/bing.gif" /></a></div><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">So this result is called "The Expandable Snippet Carousel" or "Bing snippet Carousel"</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Right now this result is seen in Google's desktop search results only not on the mobile side.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Here is what it looks like with tabs in the snippet that you can click on to see a different description for the snippet:</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-o7C-77Z7owk/YapX5u_biaI/AAAAAAAAErQ/m5PhBS1XfQs7W8RewvnMxxGwkInz5iq4ACNcBGAsYHQ/s696/Google%2B.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="228" data-original-width="696" src="https://1.bp.blogspot.com/-o7C-77Z7owk/YapX5u_biaI/AAAAAAAAErQ/m5PhBS1XfQs7W8RewvnMxxGwkInz5iq4ACNcBGAsYHQ/s16000/Google%2B.gif" /></a></div><br /><p></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;">Here are people who have seen these changes.</p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Don't know what this is result type, <a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw">@rustybrick</a> <a href="https://twitter.com/JohnMu?ref_src=twsrc%5Etfw">@JohnMu</a> can you guys help me here? <a href="https://t.co/frAl7rrVRo">pic.twitter.com/frAl7rrVRo</a></p>— Mithilesh Joshi (@mithileshjoshii) <a href="https://twitter.com/mithileshjoshii/status/1466801872145051650?ref_src=twsrc%5Etfw">December 3, 2021</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Is it something new in SERP... I saw for the first time<br />it's coming in many results! Testing is ongoing!<br /><br />cs: <a href="https://twitter.com/rustybrick?ref_src=twsrc%5Etfw">@rustybrick</a> <a href="https://t.co/ou46BfJIdJ">pic.twitter.com/ou46BfJIdJ</a></p>— Jason adams (@Jasonad61363146) <a href="https://twitter.com/Jasonad61363146/status/1465548160575565825?ref_src=twsrc%5Etfw">November 30, 2021</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Google's tabbed jump-to links test combined with rich results (based on Schema) can take up a lot of space. Here's what this can look like when both FAQ and How-to rich results are triggered. This test is out in force today, also spotted by <a href="https://twitter.com/AkarshK10?ref_src=twsrc%5Etfw">@AkarshK10</a> & <a href="https://twitter.com/foodieby_nature?ref_src=twsrc%5Etfw">@foodieby_nature</a> <a href="https://t.co/sT3CpoD9MJ">pic.twitter.com/sT3CpoD9MJ</a></p>— Brodie Clark (@brodieseo) <a href="https://twitter.com/brodieseo/status/1465636090518196226?ref_src=twsrc%5Etfw">November 30, 2021</a></blockquote><p><br /></p><p>There are lots of tweets that reported this to our one and only Barry Schwartz 😬 on Twitter, you can see <a href="https://www.seroundtable.com/google-expandable-snippet-carousel-live-32511.html" rel="nofollow" target="_blank">here</a><br /><br />If you want to know how to get your results like this let us know we will share with you the best possible way.<br /><br />I hope this will help you to find your relevant query, if not you can always drop comments for more details or queries.<br /><br />Till the next time, Keep Searching✌</p> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-66353811621614192642021-11-08T09:37:00.000+05:302021-11-08T23:47:22.837+05:30Inspirational Thoughts & Quotes from V for Vendetta <div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" trbidi="on">V for Vendetta was first delivered in 2006 yet turned into a small group of people with the same interests who do not want others to join their group exemplary.</div><div dir="ltr" trbidi="on"><br /></div><div dir="ltr" trbidi="on">The tragic political spine chiller depended on the well-known restricted comic series of a similar name and the film revolved around a rebel and political dissident who passes by the name, "V"</div>
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“People shouldn't be afraid of their government. Governments should be afraid of their people.”<br />
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“Behind this mask, there is more than just flesh. Beneath this mask there is an idea... and ideas are bulletproof.”<br />
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“Everybody is special. Everybody. Everybody is a hero, a lover, a fool, a villain. Everybody. Everybody has their story to tell.”<br />
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“Artists use lies, to tell the truth. Yes, I created a lie. But because you believed it, you found something true about yourself.”<br />
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“You wear a mask for so long, you forget who you were beneath it.”<br />
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“The past can't hurt you anymore, not unless you let it.”<br />
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“Remember, remember the fifth of November of gunpowder treason and plot. I know of no reason why the gun powder treason Should ever be forgotten.”<br />
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“Knowledge, like air, is vital to life. Like air, no one should be denied it.”<br />
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<a href="http://1.bp.blogspot.com/-kYvd8T0gGuc/VVlg32ckCVI/AAAAAAAABUM/uPMgO4VpiZA/s1600/60650_348907435265209_4840833268283627340_n.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-kYvd8T0gGuc/VVlg32ckCVI/AAAAAAAABUM/uPMgO4VpiZA/s1600/60650_348907435265209_4840833268283627340_n.jpg" /></a></div>
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“My mother said I broke her heart...but it was my integrity that was important. Is that so selfish? It sells for so little, but it's all we have left in this place. It is the very last inch of us...but within that inch we are free.”<br />
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“Happiness is the most insidious prison of all.”<br />
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“I shall die here. Every last inch of me shall perish. Except one. An inch. It's small and it's fragile and it's the only thing in the world worth having. we must never lose it, or sell it, or give it away. We must never let them take it from us.”<br />
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“Since mankind's dawn, a handful of oppressors have accepted the responsibility for our lives that we should have accepted for ourselves. By doing so, they took our power. By doing nothing, we gave it away. We've seen where their way leads, through camps and wars, towards the slaughterhouse.”<br />
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“Because while the truncheon may be used instead of conversation, words will always retain their power. Words offer the means to meaning, and for those who will listen, the enunciation of truth. And the truth is, there is something terribly wrong with this country, isn't there? Cruelty and injustice, intolerance and oppression. And where once you had the freedom to object, to think and speak as you saw fit, you now have censors and systems of surveillance coercing your conformity and soliciting your submission. How did this happen? Who's to blame? Well certainly there are those more responsible than others, and they will be held accountable, but again truth be told, if you're looking for the guilty, you need only look into a mirror. I know why you did it. I know you were afraid. Who wouldn't be? War, terror, disease. There was a myriad of problems that conspired to corrupt your reason and rob you of your common sense. ”<br />
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“God is in the rain.”<br />
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“I know there's no way I can convince you this is not one of their tricks, but I don't care, I am me. My name is Valerie, I don't think I'll live much longer and I wanted to tell someone about my life. This is the only autobiography ill ever write, and god, I'm writing it on toilet paper. I was born in Nottingham in 1985, I don't remember much of those early years, but I do remember the rain. My grandmother owned a farm in Tuttlebrook, and she use to tell me that God was in the rain. I passed my 11th lesson into girl's grammar; it was at school that I met my first girlfriend, her name was Sara. It was her wrists. They were beautiful. I thought we would love each other forever. I remember our teacher telling us that it was an adolescent phase people outgrew. Sara did, I didn't. In 2002 I fell in love with a girl named Christina. That year I came out to my parents. I couldn't have done it without Chris holding my hand. My father wouldn't look at me, he told me to go and never come back. My mother said nothing. But I had only told them the truth, was that so selfish? Our integrity sells for so little, but it is all we really have. It is the very last inch of us, but within that inch, we are free. I'd always known what I wanted to do with my life, and in 2015 I starred in my first film, "The Salt Flats". It was the most important role of my life, not because of my career, but because that was how I met Ruth. The first time we kissed, I knew I never wanted to kiss any other lips but hers again. We moved to a small flat in London together. She grew Scarlet Carsons for me in our window box, and our place always smelled of roses. Those were there best years of my life. But America's war grew worse and worse. And eventually came to London. After that, there were no roses anymore. Not for anyone. I remember how the meaning of words began to change. How unfamiliar words like collateral and rendition became frightening. While things like Norse Fire and The Articles of Allegiance became powerful, I remember how different became dangerous. I still don't understand, why they hate us so much. They took Ruth while she was out buying food. I've never cried so hard in my life. It wasn't long till they came for me. It seems strange that my life should end in such a terrible place, but for three years, I had roses and apologized to no one. I shall die here. Every inch of me shall perish. Every inch, but one. An Inch, it is small and it is fragile, but it is the only thing the world is worth having. We must never lose it or give it away. We must never let them take it from us. I hope that whoever you are, you escape this place. I hope that the world turns and that things get better. But what I hope most of all is that you understand what I mean when I tell you that even though I do not know you, and even though I may never meet you, laugh with you, cry with you, or kiss you. I love you. With all my heart, I love you. -Valerie”<br />
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“They say that life's a game, & then they take the board away.”<br />
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<a href="http://4.bp.blogspot.com/-nkhHuZ8ZIWc/VVlg98xBr9I/AAAAAAAABUU/t3D0S1ysySw/s1600/999816_213807642108523_589453104_n.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-nkhHuZ8ZIWc/VVlg98xBr9I/AAAAAAAABUU/t3D0S1ysySw/s1600/999816_213807642108523_589453104_n.jpg" /></a></div>
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“The past can't hurt you anymore. Not unless you let it. They made you into a victim, Evey. They made you into a statistic. But, that's not the real you. That's not who you are inside.”<br />
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“Evey Hammond: Who are you?<br />
V: Who? Who is but the form following the function of what and what I am is a man in a mask.<br />
Evey Hammond: Well I can see that.<br />
V: Of course you can. I'm not questioning your powers of observation I'm merely remarking upon the paradox of asking a masked man who he is”<br />
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“Love your rage, not your cage.”<br />
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“It seems strange that my life should end in such a terrible place, but for three years I had roses, and apologized to no one.”<br />
-<br />
<br />
“But what I hope most of all is that you understand what I mean when I tell you that even though I do not know you, and even though I may never meet you, laugh with you, cry with you, or kiss you. I love you. With all my heart, I love you.”<br />
-<br />
“Our masters have not heard the people's voice for generations and it is much, much louder than they care to remember.”<br />
-<br />
<br />
“Your pretty empire took so long to build, now, with a snap of history's fingers, down it goes.”<br />
-<br />
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<br />
<br />
“There's no flesh or blood within this cloak to kill. There's only an idea. Ideas are bulletproof.”<br />
-<br />
<br />
“You were already in a prison. You've been in a prison all your life. Happiness is a prison, Evey. Happiness is the most insidious prison of all. Your lover lived in the penitentiary that we are all born into, and was forced to rake the dregs of that world for his living. He knew affection and tenderness but only briefly. Eventually, one of the other inmates stabbed him with a cutlass and he drowned upon his own blood. Is that it, Evey? Is that happiness worth more than freedom? It's not an uncommon story, Evey. Many convicts meet with miserable ends. Your mother. Your father. Your lover. One by one, taken out behind the chemical sheds... and shot. All convicts, hunched and deformed by the smallness of their cells, the weight of their chains, the unfairness of their sentences. I didn't put you in a prison, Evey. I just showed you the bars.'<br />
'You're wrong! It's just life, that's all! It's just how life is. It's what we've got to put up with. It's all we've got. What gives you the right to decide it's not good enough?'<br />
'You're in a prison, Evey. You were born in a prison. You've been in a prison so long, you no longer believe there's a world outside. That's because you're afraid, Evey. You're afraid because you can feel freedom closing in upon you. You're afraid because freedom is terrifying. Don't back away from it, Evey. Part of you understands the truth even as part pretends not to. You were in a cell, Evey. They offered you a choice between the death of your principles and the death of your body. You said you'd rather die. You faced the fear of your own death and you were calm and still. The door of the cage is open, Evey. All that you feel is the wind from outside.”<br />
-<br />
<br />
“The ending is nearer than you think, and it is already written. All that we have left to choose is the correct moment to begin.”<br />
-<br />
<br />
“Equality and freedom are not luxuries to lightly cast aside. Without them, the order cannot long endure before approaching depths beyond imagining.”<br />
-<br />
<br />
“Anarchy wears two faces, both creator and destroyer. Thus destroyers topple empires; make a canvas of clean rubble where creators then can build another world. Rubble, once achieved, makes further ruins' means irrelevant.<br />
<br />
Away with our explosives, then!<br />
<br />
Away with our destroyers! They have no place within our better world.<br />
But let us raise a toast to all our bombers, all our bastards, most unlovely and most unforgivable.<br />
<br />
Let's drink their health... then meet with them no more.”<br />
-<br />
<br />
“Eve: All this riot and uproar, V... is this Anarchy? Is this the Land of Do-As-You-Please?<br />
<br />
V: No. This is only the land of take-what-you-want. Anarchy means "without leaders", not "without order". With anarchy comes an age or ordnung, of true order, which is to say voluntary order... this age of orders will begin when the mad and incoherent cycle of verwirrung that these bulletins reveal has run its course... This is not anarchy, Eve. This is chaos.”<br />
-<br />
<br />
“Authority, when first detecting chaos at its heels, will entertain the vilest schemes to save its orderly facade.”<br />
-<br />“I didn't put you in a prison, Evey. I just showed you the bars.”<br />
-<br />“Authority allows two roles: the torturer and the tortured. Twists people into joyless mannequins that fear and hate, while culture plunges into the abyss.”<br />
-<br />“Remember, remember the Fifth of November,<br />
The Gunpowder Treason and Plot,<br />
I know of no reason<br />
Why the gunpowder treason<br />
Should ever be forgotten.<br />
<br />
Guy Fawkes, Guy Fawkes, was his intent<br />
To blow up the King and Parliament.<br />
Three-score barrels of powder below<br />
To prove old England’s overthrow;<br />
By God’s providence, he was catch’d<br />
With a dark lantern and burning match.<br />
Holloa boys, holloa boys, let the bells ring.<br />
Holloa boys, God saves the King!”<br />
-<br />“It does not do to rely too much on silent majorities, Evey, for silence is a fragile thing, one loud noise, and it's gone. But the people are so cowed and disorganized. A few might take the opportunity to protest, but it'll just be a voice crying in the wilderness. Noise is relative to the silence preceding it. The more absolute the hush, the more shocking the thunderclap. Our masters have not heard the people's voice for generations, Evey and it is much, much louder than they care to remember.”<br />
-<br />“No one will ever forget that night, and what it meant for this country. But I will never forget the man and what he meant to me.”<br />
-<br /> -<br />
“Evey: Who are you?<br />
V. : Who? Who is but the form following the function of what and what I am is a man in a mask.<br />
Evey: Well I can see that.<br />
V. : Of course you can, I’m not questioning your powers of observation, I’m merely remarking upon the paradox of asking a masked man who he is.<br />
Evey: Oh, right.<br />
V. : But on this most auspicious of nights, permit me then, instead of the more commonplace soubriquet, to suggest the character of this dramatic persona. Voila! In view humble vaudevillian veteran, cast vicariously as both victim and villain by the vicissitudes of fate. This visage, no mere veneer of vanity, is a vestige of the “vox populi” now vacant, vanished. However, this valorous visitation of a bygone vexation stands vivified and has vowed to vanquish these venal and virulent vermin, van guarding vice and vouchsafing the violently vicious and voracious violation of volition.<br />
The only verdict is vengeance; a vendetta, held as a votive not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous.<br />
Verily this vichyssoise of verbiage veers most verbose, so let me simply add that it’s my very good honor to meet you and you may call me V.<br />
Evey: Are you like a crazy person?<br />
V. : I’m quite sure they will say so.”<br />
-<br />“With so much chaos, someone will do something stupid. And when they do, things will turn nasty”<br /><br />“Is it meaningless to apologize?<br /><br />
“The world's a stage, & everything else is Vaudeville.”<br />
-<br />
“Happiness is a prison, Evey. Happiness is the most insidious prison of all.”<br />
-<br />
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<br />
“Also, please don’t think I’ve forgotten about your outstanding service record, or about all the invaluable contributions that you’ve made to the company. Fire, the wheel, agriculture. It’s an impressive list, old-timer. A jolly impressive list. Don’t get me wrong.<br />
<br />
But well...to be frank, we’ve had our problems, too. There’s no getting away from it. Do you know what I think? A lot of it stems from? I’ll tell you…<br />
<br />
It’s your basic unwillingness to get on with the company. You don’t seem to want to face up to any real responsibility or to be your own boss. Lord knows you’ve been given plenty of opportunities. We’ve offered you promotion time and time again, and each time you’ve turned us down…<br />
<br />
To be frank, you’re not really trying are you?”<br />
-<br />
“Me? I'm the king of the twentieth century. I'm the bogeyman. The villain...The black sheep of the family.”<br />
-<br />
“The multiplying villainies of nature do swarm upon him... [from Macbeth]”<br />
-<br />
By the power of truth, I, while living, have conquered the universe.”<br />
-<br />
“They offered you a choice between the death of your principles and the death of your body. You said you'd rather die. You faced the fear of your own death, and you were calm and still.”<br />
-<br />
“Noise is relative to the silence preceding it. The more absolute the hush, the more shocking the thunderclap.”<br />
-<br />
“Voila! In view humble vaudevillian veteran, cast vicariously as both victim and villain by the vicissitudes of fate. This visage, no mere veneer of vanity, is a vestige of the “vox populi” now vacant, vanished. However, this valorous visitation of a bygone vexation stands vivified and has vowed to vanquish these venal and virulent vermin, van guarding vice and vouchsafing the violently vicious and voracious violation of volition. The only verdict is vengeance; a vendetta, held as a votive not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous.<br />
Verily this vichyssoise of verbiage veers most verbose, so let me simply add that it’s my very good honor to meet you and you may call me V.”<br />
-<br />
“Authority, when first detecting chaos at its heels, will entertain the vilest schemes to save its orderly facade but always order without justice, without love or liberty, which cannot long postpone their world's descent to pandemonium.”<br />
<br />
“Authority's collapse sends cracks through bedroom, boardroom, church and school alike. All misrule. Equality and Freedom are not luxuries to lightly cast aside. Without them, an order cannot long endure before approaching depths beyond imagining.”<br /><br /></div><div dir="ltr" style="text-align: left;" trbidi="on">Hope this will make you strong and give you some inspiration.</div><div dir="ltr" style="text-align: left;" trbidi="on"><br /></div><div dir="ltr" style="text-align: left;" trbidi="on">Ref- https://www.imdb.com/title/tt0434409/quotes/qt0450700</div>
Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-43751947728445858952021-10-28T23:46:00.006+05:302021-10-28T23:46:51.191+05:30Why Mobile App Reputation Management is Necessary?<p><span style="font-family: inherit;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><a href="https://1.bp.blogspot.com/-t9v4htfFHoo/YXrntXVAbHI/AAAAAAAAEng/Tor8VFfoB1MriebfLyy_1NXc0pUeugBLQCLcBGAsYHQ/s2048/Mobile%2BApp%2BReputation%2BManagement.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1152" data-original-width="2048" height="225" src="https://1.bp.blogspot.com/-t9v4htfFHoo/YXrntXVAbHI/AAAAAAAAEng/Tor8VFfoB1MriebfLyy_1NXc0pUeugBLQCLcBGAsYHQ/w400-h225/Mobile%2BApp%2BReputation%2BManagement.png" width="400" /></a></span></div><span style="font-family: inherit;"><br />The app
ecosystem is growing at an unprecedented rate. That brings higher levels of
competition & more demand from app users to provide a stellar customer
experience. Users expect well-performing apps or games with new features
released frequently which accurately reflect their needs.</span><p></p>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt;"><span lang="EN-US"><span style="font-family: inherit;">According to Statistica, there were
218 billion app downloads in 2020, a massive jump from 140 billion in 2016. A
similar story with revenues earned from the app stores: global spending reached
$112 billion in 2020 for the first half of 2021.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt;"><span lang="EN-US"><span style="font-family: inherit;">This analysis draws on external,
original, internal data & analyzes the state of apps online reputation
across categories & stores.</span></span></p>
<h3 style="margin: 12pt 0cm; text-align: left;"><ul style="text-align: left;"><li><span lang="EN-US"><span style="font-family: inherit;">But how much time & resource have
companies put into ratings & reviews? </span></span></li><li><span lang="EN-US"><span style="font-family: inherit;">How effective are their review
management processes? </span></span></li><li><span lang="EN-US"><span style="font-family: inherit;">What may be tarnishing their online reputation and
encouraging negative reviews? </span></span></li></ul>How can these issues be remedied?</h3>
<p class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 12.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">1.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US"><b>Users who leave reviews on the
App Store are more critical</b> — with an average rating by review at 3.4 — than
those on the Play Store, with a 4.1 average.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">2.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US"><b>Entertainment is the
worst-rated category on average on the App Store</b>. Due to regular screen
glitches & bugs, an unpopular removal of a favorite TV or movie, or advert
fatigue. <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">3.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> <b>
</b></span></span><!--[endif]--><span lang="EN-US"><b>Shopping apps are lacking in
review management across both stores.</b> With evidence from our data, they have
the lowest response rate recorded at 4% and take about a week to respond.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">4.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US"><b>Some categories will have a
chunk of reviews influenced by extraneous variable situations out of their
control & nothing to do with the app itself.</b> But they aren't performing
sufficient damage control through customer support.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">5.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span lang="EN-US"><b>Gaming has satisfied users who
leave high star ratings,</b> but most reviews are missed without responses. It
indicates a disconnect between developers & users, which reflects the
infamous high churn rates of the industry.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">6.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US"><b>Auto & Vehicles is the
worst-rated category on average for the Google Play Store</b>. But apps in this
category get quite a lot of reviews on average, which could mean that users are
trying to point out what's causing their dissatisfaction.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">7.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US"><b>Finance is a highly competitive
category, with fintech & banking burgeoning on the mobile market.</b> There are
many new players as well as migrating enterprises in the finance category and
they don't yet have the market reach of other more well-established app
categories. But as it grows, so too will the competition and the fight for
users attention get more fierce<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">8.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span lang="EN-US"><b>There is a huge difference
between News and Magazines & Newspapers in terms of ratings on the App
Store.</b> This could be due to ideological fanatics or fake news bots flaming news
apps in the review section.<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; text-indent: -14.0pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">9.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US"><b>Only 1 out of 10 reviews get a
response on the Play Store.</b></span></span></p>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt;"><span lang="EN-US"><span style="font-family: inherit;">Our research only consists of data on
the top charts (the top-50 apps in H1 2020) in the U.S. market. Some insights
may change in the future when we provide new research on other regions or the
global market.</span></span></p>
<h3 style="margin: 12pt 0cm; text-align: left;"><span lang="EN-US"><span style="font-family: inherit;">Response rates & how long it takes
to get back to users across the app stores</span></span></h3>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt;"><span lang="EN-US"><span style="font-family: inherit;">According to app follow data, apps on
the App Store have a response rate of 22%, more than double that of Google
Play, at 10%. This is most likely because apps on Google Play Store often get
many more reviews than their App Store counterparts.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt;"><span lang="EN-US"><span style="font-family: inherit;">From app follow data, it seems that
companies aren't doing enough to provide effective support or build trusting
relationships with customers. This should a concern for user acquisition &
retention, since: <o:p></o:p></span></span></p>
<ol style="text-align: left;"><li>94% of consumers go through reviews & ratings before deciding about a good or service</li><li>70% of Apple users first read at least one app review before installing an app</li><li>Companies that provide customer support to their users have a 30% higher retention rate than those which don't. </li></ol><p class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 12.0pt; mso-list: l1 level1 lfo2; text-indent: -14.0pt;"></p><!--[if !supportLists]--><p></p>
<h3 style="margin: 12pt 0cm; text-align: left;"><span lang="EN-US"><span style="font-family: inherit;">How does review management differ
across the board in Google Play?</span></span></h3>
<p class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 12.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories with the
lowest average ratings by reviews: <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Entertainment: 3.5 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Lifestyle: 3.4 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Dating: 3.5 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Food & Drink: 3.5<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories with the
highest average ratings by reviews: <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Events: 4.6 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Video Players: 4.4 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Beauty: 4.5 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Shopping: 4.4<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories with the
highest average ratings by stars: <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Parenting: 4.7 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Events: 4.6 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Shopping: 4.6 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Beauty: 4.5<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories with the
lowest average ratings by stars: <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Libraries and Demo: 3.3 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Auto & Vehicles: 3.4 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Lifestyle: 4.0 <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Dating: 4.0<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories with the
highest average response rate: <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Sports: 42% <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Comics: 37% <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Medical: 37% <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Lifestyle: 35%<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories with the
lowest average response rate: <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Gaming (All): 8% <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Video Players: 9% <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Shopping: 13% <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Family (All): 16%<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories that are
the quickest to respond to reviews on average (by days): <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Events: 0.3 days <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Entertainment: 0.4 days <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Video Players: 0.4 days <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Photography: 0.4 days<o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 36.0pt; mso-list: l2 level1 lfo3; text-indent: -10.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><b><span lang="EN-US">·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US">The four categories that are
the slowest to respond to review on average (by days): <o:p></o:p></span></b></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Libraries & Demos: 2.8 days <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Comics: 2.6 days <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-left: 72.0pt; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US">Gaming (All): 2.1 days <o:p></o:p></span></span></p>
<p class="MsoNormal" style="margin-bottom: 12.0pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l2 level2 lfo3; text-indent: -12.2pt;"><!--[if !supportLists]--><span style="font-family: inherit;"><span lang="EN-US">o<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--></span><span lang="EN-US"><span style="font-family: inherit;">House & Home: 2.0 days</span><o:p></o:p></span></p><br /><h3 style="text-align: left;">Tools to Monitor Your App’s Reputation</h3><h4 style="text-align: left;"><ul style="text-align: left;"><li>Reputation.com</li></ul><ul style="text-align: left;"><li>BrandsEye</li></ul><ul style="text-align: left;"><li>Rankur</li></ul><ul style="text-align: left;"><li>Trackur</li></ul><ul style="text-align: left;"><li>Social Mention</li></ul><ul style="text-align: left;"><li>Reputology</li></ul></h4><div><br /></div><div>So there you have it, few remarkable reputation management tools other tips that you can use to make sure your app receives mostly good press online, looks great in Google results and remains in everyone’s good books. </div><div><br /></div><div>With these tools, not only can you keep an eye on what people are saying about you on the web but also analyze their collective and individual sentiments, respond appropriately to mitigate negative reviews and keep your users happy.</div><div><br /></div><br />Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-52002811460785986972021-10-15T12:42:00.005+05:302021-10-15T13:34:05.162+05:30USA Google Update - Advantages & Disadvantages of Continuous Scrolling<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-RI9Q2WZzwuY/YWkhNVYGOTI/AAAAAAAAEms/Rb0Iv3LF3FIiE6_DdGpTyQ7VFphhetu1wCLcBGAsYHQ/s1350/Continuous%2BScrolling%2Bto%2BGoogle%2BSearch.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="650" data-original-width="1350" height="309" src="https://1.bp.blogspot.com/-RI9Q2WZzwuY/YWkhNVYGOTI/AAAAAAAAEms/Rb0Iv3LF3FIiE6_DdGpTyQ7VFphhetu1wCLcBGAsYHQ/w640-h309/Continuous%2BScrolling%2Bto%2BGoogle%2BSearch.jpg" width="640" /></a></div><br /><p></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><a href="https://blog.google/products/search/continuous-scrolling-mobile/" rel="nofollow" target="_blank">Google announced</a> a few hours ago by writing this article. That continuous scrolling on Google Searches for iOS and Android users (initially in the U.S.) makes it easier to find what they are searching for.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">What is this fuss about?</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Now, when you reach the page end no need to click on "Page 2, Page 3 or Next page". Instead, the next set of results will automatically load so you can continuously scroll down to see more information.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">The change will roll out only on m-web, it will be supported by the Google mobile app as well.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">So, there are few things to consider when you talking about continues scrolling on SERP. </span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">There are a few Advantages & Disadvantages are there to know right now. </span></h3><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Check my detailed </span>tweet on Adv & Disadv of Continuous scroll.</div>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Google SEO Update: Continuous Scrolling on SERP in US<br /><br />Advantages & Disadvantages 🧵<a href="https://t.co/F9ljSRKwgO">https://t.co/F9ljSRKwgO</a></p>— Mithilesh Joshi 🔎 SEO (@mithileshjoshii) <a href="https://twitter.com/mithileshjoshii/status/1448886216166809600?ref_src=twsrc%5Etfw">October 15, 2021</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
<p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Advantages of Continuous Scrolling</span></h3><ul style="text-align: left;"><li><span style="color: #0e101a;">Better Ui/UX experience</span></li><li><span style="color: #0e101a;">Better for those who tend to explore more than 4 SERPs.</span></li><li><span style="color: #0e101a;">Good for People Who looking for a variety of ideas or inspiration or research on a given topic</span></li><li><span style="color: #0e101a;">Beneficial to publishers</span></li><li><span style="color: #0e101a;">Create an illusion that the user hasn’t left the first page</span></li><li><span style="color: #0e101a;">Increase content discovery significantly.</span></li></ul><div><span style="color: #0e101a;"><br /></span></div><h3 style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Disadvantages of Continuous Scrolling</span></h3><ul style="text-align: left;"><li><span style="color: #0e101a;">Only for English searches for the time being.</span></li><li><span style="color: #0e101a;">It's part of stagging so initially, you can see some glitches.</span></li><li><span style="color: #0e101a;">Copied from Facebook, Instagram, & TikTok Feeds.</span></li><li><span style="color: #0e101a;">Spending more time in the app where they’ll also see more ads.</span></li><li><span style="color: #0e101a;">This endless stream of content keeps people on the app for hours & it becomes more time occupying.</span></li></ul><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">After data collection, we can expect to see this update roll out to Asia, Europe, Africa, and other parts of the world.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">However, that change was more about how the search results looked, not how they functioned.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Now ranking on the first page is not so important after this update. Let me know what you feel about this update.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Follow me on Twitter for more information or updates.</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><br /></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">Happy Searching!!</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"><br /></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; margin-bottom: 0pt; margin-top: 0pt;"><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;">References</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin-bottom: 0pt; margin-top: 0pt;"></p><ul style="text-align: left;"><li><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #0e101a; font-size: xx-small; margin-bottom: 0pt; margin-top: 0pt;">https://blog.google/products/search/continuous-scrolling-mobile/</span></li><li><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: xx-small; margin-bottom: 0pt; margin-top: 0pt;">https://9to5google.com/2021/10/14/google-search-continuous-scrolling/</span></li><li><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: xx-small; margin-bottom: 0pt; margin-top: 0pt;">https://techcrunch.com/2021/10/14/google-modernizes-u-s-mobile-search-results-with-continuous-scrolling/</span></li><li><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: xx-small; margin-bottom: 0pt; margin-top: 0pt;">https://www.searchenginejournal.com/google-mobile-search-updated-with-continuous-scrolling/423380/</span></li><li><span data-preserver-spaces="true" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: xx-small; margin-bottom: 0pt; margin-top: 0pt;">https://screenrant.com/google-search-mobile-continuous-scrolling/ </span></li></ul><p></p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-48647747424487736482021-07-22T21:49:00.000+05:302021-07-31T01:11:49.446+05:3010 Wordpress Plugins that must have in you business blog<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-cmcGRUPEn7c/Wq6PFa9KbEI/AAAAAAAAD6k/KuRk5jElWAEHEmNXp3rDZYefS8SITtlgACLcBGAs/s1600/businesstools.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="300" data-original-width="520" src="https://1.bp.blogspot.com/-cmcGRUPEn7c/Wq6PFa9KbEI/AAAAAAAAD6k/KuRk5jElWAEHEmNXp3rDZYefS8SITtlgACLcBGAs/s1600/businesstools.png" /></span></a></div>
<span style="background-color: white;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Many of our users are business owners who often ask us for plugin suggestions. Having the right set of tools can help you take your business to the next level. In this article, we will share the must WordPress plugins for business websites in 2018.</span></span></div>
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<a href="http://www.optinmonster.com/" style="text-decoration-line: none;" target="_blank" title="OptinMonster"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">1. OptinMonster</span></a></h3>
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<a href="https://1.bp.blogspot.com/-oYOn9VM9nq8/Wq6PHdYX5BI/AAAAAAAAD60/kkllEGAtQEgjjufdwJHV-jimR1mudF9iQCLcBGAs/s1600/optinmonster.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="280" data-original-width="520" src="https://1.bp.blogspot.com/-oYOn9VM9nq8/Wq6PHdYX5BI/AAAAAAAAD60/kkllEGAtQEgjjufdwJHV-jimR1mudF9iQCLcBGAs/s1600/optinmonster.png" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">OptinMonster is the most popular conversion rate optimization software. It allows you to convert abandoning website visitors into email subscribers. If you want to grow your email list, then this is a must have WordPress plugin in 2017. Read these case studies to see how much success other businesses are having by using OptinMonster.</span></div>
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<a href="https://wpforms.com/" style="text-decoration-line: none;" target="_blank" title="WPForms"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">2. WPForms</span></a></h3>
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<a href="https://3.bp.blogspot.com/-TmxOtBBRnOk/Wq6PIa3S8_I/AAAAAAAAD7A/qEOYwhf39aEx0XmKFg85WGGKgFGBEAWeQCLcBGAs/s1600/wpformsimage.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="300" data-original-width="520" src="https://3.bp.blogspot.com/-TmxOtBBRnOk/Wq6PIa3S8_I/AAAAAAAAD7A/qEOYwhf39aEx0XmKFg85WGGKgFGBEAWeQCLcBGAs/s1600/wpformsimage.png" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">As a business owner, allowing your customers to contact you should be your top priority. WPForms is the most beginner friendly contact form plugin for WordPress. This drag & drop online form builder allows you to easily create contact forms, email subscription forms, order forms, payment forms, and other type of online forms with just a few clicks.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">We use it on WPBeginner and all of our other sites. There’s a free <a href="https://wordpress.org/plugins/wpforms-lite/" style="text-decoration-line: none;" target="_blank" title="Easy WordPress Contact Form Plugin - WPForms Lite">WPForms Lite version</a> available for those who are looking for a simple solution.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">If you want more advanced features, then get the Pro version. Use this WPForms coupon to get 10% off your purchase.</span></div>
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<a href="https://www.monsterinsights.com/" style="text-decoration-line: none;" title="MonsterInsights"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">3. MonsterInsights</span></a></h3>
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<a href="https://4.bp.blogspot.com/-SFfCMl2mv5I/Wq6PHMO4_hI/AAAAAAAAD6w/zqapfsdfPd866HqkCeXQuX9cbUHDFFynQCLcBGAs/s1600/monsterinsights.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="266" data-original-width="550" src="https://4.bp.blogspot.com/-SFfCMl2mv5I/Wq6PHMO4_hI/AAAAAAAAD6w/zqapfsdfPd866HqkCeXQuX9cbUHDFFynQCLcBGAs/s1600/monsterinsights.jpg" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to connect your website with Google Analytics, so you can learn more about your website visitors such as where are they coming from and what are they doing on your website.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">MonsterInsights also has a <a href="https://wordpress.org/plugins/google-analytics-for-wordpress/" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="MonsterInsights Free">free version</a>. If you would like to take advantage of the advanced features, then you should get the Pro version.</span></div>
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<a href="http://www.wpbeginner.com/refer/constant-contact/" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="Constant Contact"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">4. Constant Contact</span></a></h3>
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<a href="https://2.bp.blogspot.com/-RIlCZil-83E/Wq6PFb_7vMI/AAAAAAAAD6g/4z_j9LsSGV4vC3dMKcam00jJM49POEZ5ACLcBGAs/s1600/constant-contact.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="340" data-original-width="520" src="https://2.bp.blogspot.com/-RIlCZil-83E/Wq6PFb_7vMI/AAAAAAAAD6g/4z_j9LsSGV4vC3dMKcam00jJM49POEZ5ACLcBGAs/s1600/constant-contact.jpg" /></span></a></div>
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<span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Constant Contact is one of the best email marketing service providers. It allows you to build an email lists and send emails to your subscribers.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">It is by far the most beginner friendly platform, with quick and easy setup. It comes with built-in tools to add signup forms and also works well with lead generation software like OptinMonster.</span></div>
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<a href="http://www.wpbeginner.com/refer/sucuri/" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="Sucuri"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">5. Sucuri</span></a></h3>
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<a href="https://4.bp.blogspot.com/-H11FGKPiU58/Wq6PHm8LM_I/AAAAAAAAD64/nrcnDgNZVCsGgkdsQGrvVesRSPl_N_3CgCLcBGAs/s1600/sucuri.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="280" data-original-width="520" src="https://4.bp.blogspot.com/-H11FGKPiU58/Wq6PHm8LM_I/AAAAAAAAD64/nrcnDgNZVCsGgkdsQGrvVesRSPl_N_3CgCLcBGAs/s1600/sucuri.png" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Security is going to be a big concern for online business owners in 2017. Sucuri’s web application firewall is probably one of the best protection you can get for your site.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">They monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks, and basically every other type of attack.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">If you don’t have a firewall on your website, then add one today.</span></div>
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<a href="http://www.wpbeginner.com/refer/backupbuddy" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="BackupBuddy"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">6. BackupBuddy</span></a></h3>
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<a href="https://3.bp.blogspot.com/-6qIF7_xg6XY/Wq6PFEYx-mI/AAAAAAAAD6c/8-l7xf_te3IKf43srv82N3tJ3DTAW8AvgCLcBGAs/s1600/backupbuddy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="300" data-original-width="520" src="https://3.bp.blogspot.com/-6qIF7_xg6XY/Wq6PFEYx-mI/AAAAAAAAD6c/8-l7xf_te3IKf43srv82N3tJ3DTAW8AvgCLcBGAs/s1600/backupbuddy.jpg" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">While we’re talking about security, there’s no better security than having a reliable backup system.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">As a business owner, you cannot afford to lose your business and customer data in case of a hardware failure or an attack on your host’s servers. The first thing you should setup on all your WordPress sites is a backup plugin. We recommend using BackupBuddy because it is one of the most reliable and easiest way to backup and restore your WordPress sites with just a few clicks.</span></div>
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<a href="https://wordpress.org/plugins/wordpress-seo/" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="Yoast SEO"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">7. Yoast SEO</span></a></h3>
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<a href="https://4.bp.blogspot.com/-8HcZ0J5UW3w/Wq6PIkRfqYI/AAAAAAAAD7E/cxC4xYJtqq8VdURDv1HNKJeznheKaqsNwCLcBGAs/s1600/yoast-seo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="203" data-original-width="520" src="https://4.bp.blogspot.com/-8HcZ0J5UW3w/Wq6PIkRfqYI/AAAAAAAAD7E/cxC4xYJtqq8VdURDv1HNKJeznheKaqsNwCLcBGAs/s1600/yoast-seo.jpg" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Yoast SEO (formerly known as WordPress SEO by Yoast) is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">It not only helps you add meta tags, it optimizes your site as a whole.</span></div>
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<a href="https://wordpress.org/plugins/w3-total-cache/" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="W3 Total Cache"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">8. W3 Total Cache</span></a></h3>
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<a href="https://2.bp.blogspot.com/-pgffnTTB-zg/Wq6PITtsvhI/AAAAAAAAD68/vFkjHtADHVIANwHneX_LDjCQ-8UufGCOQCLcBGAs/s1600/w3totalcache.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="249" data-original-width="520" src="https://2.bp.blogspot.com/-pgffnTTB-zg/Wq6PITtsvhI/AAAAAAAAD68/vFkjHtADHVIANwHneX_LDjCQ-8UufGCOQCLcBGAs/s1600/w3totalcache.jpg" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster. Take a look at our beginners guide on how to install and setup W3 Total Cache.</span></div>
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<a href="http://www.wpbeginner.com/refer/maxcdn/" rel="nofollow" style="text-decoration-line: none;" target="_blank" title="MaxCDN"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">9. MaxCDN</span></a></h3>
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<a href="https://3.bp.blogspot.com/-CfQiqmZH9QI/Wq6PG6waalI/AAAAAAAAD6s/ypfmM-K3_5A3GQeAMUYLBW_P8QSzYNSvQCLcBGAs/s1600/maxcdn.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="320" data-original-width="520" src="https://3.bp.blogspot.com/-CfQiqmZH9QI/Wq6PG6waalI/AAAAAAAAD6s/ypfmM-K3_5A3GQeAMUYLBW_P8QSzYNSvQCLcBGAs/s1600/maxcdn.png" /></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Images and other static content on a website take the longest time to load. If you want to make your website even faster, then you will need to use a CDN to deliver your static files. MaxCDN is the most reliable CDN service, and it integrates easily with WordPress. See our guide on how to install and setup WordPress CDN solution MaxCDN on your site.</span></div>
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<a href="http://enviragallery.com/" style="text-decoration-line: none;" target="_blank" title="Envira Gallery"><span style="background-color: white; color: black; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">10. Envira Gallery</span></a></h3>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="background-color: white;"><img border="0" data-original-height="280" data-original-width="520" src="https://3.bp.blogspot.com/-79Cc77TvZSI/Wq6PGY0p9PI/AAAAAAAAD6o/FuXPQeTKLGoo1-aKJLeTdBpaQ68-kBzPQCLcBGAs/s1600/enviragallery.jpg" style="margin-left: auto; margin-right: auto;" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white;">Add caption</span></td></tr>
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<a href="https://3.bp.blogspot.com/-79Cc77TvZSI/Wq6PGY0p9PI/AAAAAAAAD6o/FuXPQeTKLGoo1-aKJLeTdBpaQ68-kBzPQCLcBGAs/s1600/enviragallery.jpg" imageanchor="1" style="background-color: white; margin-left: 1em; margin-right: 1em;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"></span></a></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">While you can easily create image galleries in WordPress without using a plugin, these galleries are fairly basic. Envira Gallery allows you to create beautiful responsive galleries in WordPress.</span></div>
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<span style="background-color: white; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">You can create multiple galleries, add them anywhere on your site, create albums, open images in lightbox popups, and much more.</span></div>
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Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-54544967574532723652021-07-15T22:48:00.000+05:302021-07-15T22:48:36.489+05:30Top 12 Most Influential People In SEO - SEO Beginners<p><a href="https://1.bp.blogspot.com/-cBPpwA0y3J8/YF-fCzhQ-WI/AAAAAAAAEeA/IShSS74gnBM5TVEkIgw6idbkMCxDp8HEgCLcBGAsYHQ/s778/Top%2Bseo%2Bexpert%2Bto%2Bfollow.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="442" data-original-width="778" src="https://1.bp.blogspot.com/-cBPpwA0y3J8/YF-fCzhQ-WI/AAAAAAAAEeA/IShSS74gnBM5TVEkIgw6idbkMCxDp8HEgCLcBGAsYHQ/s16000/Top%2Bseo%2Bexpert%2Bto%2Bfollow.jpg" /></a> </p><p>Are you interested to learn more about search engine optimization (SEO)?</p><p>Lets's learn from the top SEO experts.</p><p>Checking & reading the top SEO blogs and publications is a good start.</p><p>But don’t stop there.</p><p>SEO is such a big and giving community.</p><p>We share strategies, tactics, tips, tools, data, and so much more on social media and at conferences – as well as in articles, research, and blog posts.</p><p>You will definitely learn something new every day from this list of top 10 SEO experts.</p><p>Follow them if you want to learn SEO for free.</p><h2>Why This top 10 only?</h2><div><div>The term “SEO expert” is thrown around a lot these days.</div><div>Do a Google search for [seo experts to follow] and you’ll find plenty of lists.</div><div>Here’s the thing about most of these lists: they’re usually deeply flawed in one way or another.</div><div><br /></div><div>Why?</div><div>Common, top SEO expert lists:</div><div><ul><li>Are just a sneaky way for an unknown author to get himself or herself on a list filled with experts and look like a big-time SEO expert.</li><li>Are published by unknown SEO agencies or companies purely for the purposes of attracting links and shares.</li><li>Include people who, while brilliant in other areas of marketing (social media, content marketing, etc.), aren’t really SEO experts.</li><li>Include people who no longer are really involved in SEO (or never really were practitioners). For example, while Matt Cutts, the former distinguished engineer who was head of the webspam team at Google, might be great on a list if it were still 2013 – it’s no longer 2013.</li><li>Include popular “experts” who share bad information that give the industry a bad name. (We won’t name any names here.)</li></ul></div><div>That’s why we began putting together this list of top authorities and experts you should be following or listening to if you want to learn about SEO today.</div></div><div><br /></div><div>This is our first list we will share as many as possible.</div><div><br /></div><h2>How I build this top 10 SEO Expert list?</h2><div>I am being active in the SEO industry since 2013 so I faced so many problems during my learning.</div><div>There are lots of who asking for money or something in return but here all are genuine people who help me and others.</div><div>The people on this list are all actively involved with SEO now – or they’re sharing SEO information, knowledge, and insights (either via social media, contributing to publications or blogs, or speaking at conferences).</div><div><br /></div><div><div>The main idea of this post is to help you find interesting people who know a lot about SEO and are willing to share what they know.</div><div><br /></div><div>This is just one way that i can able to direct you to SEO professionals who can help you improve at your job and advance your career.</div><div><br /></div><div>While I love the idea that there are hundreds of SEO professionals doing great work who go unrecognized – and there truly are! – if they aren’t visible and sharing knowledge, it doesn’t matter in terms of the list you’re about to read.</div></div><div><br /></div><div><div>Our goal with this list is to highlight people who are trying to help move the industry forward by sharing unique insights/knowledge/tips/ideas, etc.</div><div><br /></div><div>Finally – there is no rankings order here from best to least best. Each person on this list has value in their own way.</div><div><br /></div><div>Rather than go in alphabetical order by last name, we plugged our list into this list randomizer (though I did make a few minor adjustments) to give everyone a fair shot at where they appear.</div></div><div><br /></div><div><h3>Honorable Mentions</h3><div>If you don't know the below people then I suppose that you are new in SEO. These humble guys nurture this community.</div><div><br /></div><div>They know so much intel about search engines and the latest updates or issues. These folks regularly spend time to solve anyone's query or help others by tweet, write, or speak (in Hangouts, at conferences, and on webinars):</div><div><br /></div><div><b>Google</b>:</div><div><a href="https://twitter.com/methode" rel="nofollow" target="_blank">Gary Illyes</a>, webmaster trends analyst.</div><div><a href="https://twitter.com/nathanjohns" rel="nofollow" target="_blank">Nathan Johns</a>, search quality analyst.</div><div><a href="https://twitter.com/JohnMu" rel="nofollow" target="_blank">John Mueller</a>, senior webmaster trends analyst.</div><div><a href="https://twitter.com/g33konaut">Martin Splitt</a>, developer advocate.</div><div><a href="https://twitter.com/dannysullivan" rel="nofollow" target="_blank">Danny Sullivan</a>, public liaison of search (@<a href="https://twitter.com/searchliaison" rel="nofollow" target="_blank">searchliason</a>).</div><div><br /></div><div><a href="https://www.mithileshjoshi.com/p/biggest-list-of-seo-tools-updated.html" target="_blank">Checklist of free SEO Tools </a>- Keyword Research, Backlinks Checker, Social Media Scheduling and Management & Plagiarism Checker</div><div><br /></div><div><b>Microsoft Bing:</b></div><div><a href="https://twitter.com/CoperniX" rel="nofollow" target="_blank">Frederic Dubut</a>, senior program manager.</div><div><br /></div><div><b>DuckDuckGo:</b></div><div><a href="https://twitter.com/yegg" rel="nofollow" target="_blank">Gabriel Weinberg</a>, CEO and founder.</div></div><div><br /></div><div><h2>Top SEO Experts to Follow Right Now</h2><div>The following people really know their stuff when it comes to SEO.</div><div><br /></div><div>Follow them if you want to grow your skillset and knowledge.</div></div><div><br /></div><div><h3>Areej AbuAli</h3><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-ZP6KI6dUUew/YF-U5HWDbkI/AAAAAAAAEbE/2B6dBaq7664AiSD4C9OwRKf1HeqDiLENgCLcBGAsYHQ/s731/top%2Bseo%2Bexpert%2B1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="310" data-original-width="731" src="https://1.bp.blogspot.com/-ZP6KI6dUUew/YF-U5HWDbkI/AAAAAAAAEbE/2B6dBaq7664AiSD4C9OwRKf1HeqDiLENgCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B1.jpg" /></a></div><div><br /></div>Founder / Women in Tech SEO<br /><br /></div><div><a href="https://twitter.com/areej_abuali">Follow @areej_abuali on Twitter</a></div><div><br /><a href="https://www.linkedin.com/in/areejabuali/">Follow Areej on LinkedIn</a><br /><br /><h3>Dave Davies</h3><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-5DkjH-r_gSk/YF-VG60tQ4I/AAAAAAAAEbs/t1ox1elDOLEzL-uZ9FwnC9ISQxLDAXxbQCLcBGAsYHQ/s725/top%2Bseo%2Bexpert%2B2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="725" src="https://1.bp.blogspot.com/-5DkjH-r_gSk/YF-VG60tQ4I/AAAAAAAAEbs/t1ox1elDOLEzL-uZ9FwnC9ISQxLDAXxbQCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B2.jpg" /></a></div><div><br /></div>Co-Founder / Beanstalk Internet Marketing<br /><br /><a href="https://twitter.com/beanstalkim">Follow @beanstalkim on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/daverdavies/">Follow Dave on LinkedIn</a><br /><br /><a href="https://www.searchenginejournal.com/author/dave-davies/">Read Dave on Search Engine Journal</a><br /><br /><br /><h3>Dan Taylor<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-oilMvxJFYk0/YF-WExX3khI/AAAAAAAAEc8/g0PU-v73a5Ebsc253TNbH6h1TpaDPJleACLcBGAsYHQ/s720/top%2Bseo%2Bexpert%2B3.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="321" data-original-width="720" src="https://1.bp.blogspot.com/-oilMvxJFYk0/YF-WExX3khI/AAAAAAAAEc8/g0PU-v73a5Ebsc253TNbH6h1TpaDPJleACLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B3.jpg" /></a></div></h3>Head of Research & Development / SALT.agency<br /><br /><a href="https://twitter.com/TaylorDanRW">Follow @TaylorDanRW on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/danielrwtaylor/">Follow Dan on LinkedIn</a><br /><br /><a href="https://www.searchenginejournal.com/author/dan-taylor/">Read Dan on Search Engine Journal</a><br /><br /><h3>Jes Scholz</h3><a href="https://1.bp.blogspot.com/-TjN_JBPG49A/YF-WgzC9uoI/AAAAAAAAEdE/QkKbz7I0BxAgdXyJRacmES34w8WUPaP1gCLcBGAsYHQ/s732/top%2Bseo%2Bexpert%2B4.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="314" data-original-width="732" src="https://1.bp.blogspot.com/-TjN_JBPG49A/YF-WgzC9uoI/AAAAAAAAEdE/QkKbz7I0BxAgdXyJRacmES34w8WUPaP1gCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B4.jpg" /></a><br />International Digital Director / Ringier AG<br /><br /><a href="https://twitter.com/jes_scholz">Follow @jes_scholz on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/jes-scholz/">Follow Jes on LinkedIn</a><br /><br /><a href="https://www.searchenginejournal.com/author/jessica-stiles/">Read Jes on Search Engine Journal</a><br /><br /><br /><h3>Fili Wiese<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-R2P_t5XO85E/YF-WsNTYYUI/AAAAAAAAEdI/9OBqaBSAzuAOshk9yItuVB00V9qXOSzwACLcBGAsYHQ/s730/top%2Bseo%2Bexpert%2B5.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="314" data-original-width="730" src="https://1.bp.blogspot.com/-R2P_t5XO85E/YF-WsNTYYUI/AAAAAAAAEdI/9OBqaBSAzuAOshk9yItuVB00V9qXOSzwACLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B5.jpg" /></a></div></h3>SEO Expert / SearchBrothers.com<br /><br /><a href="https://twitter.com/filiwiese">Follow @filiwiese on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/filiwiese/">Follow Fili on LinkedIn</a><br /><br /><br /><h3>Ruth Everett<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-vG9mq_Sqxy0/YF-WxgU-MwI/AAAAAAAAEdQ/jWrcfEiMPV0j9FHTe8EiUY0o9HV5lA4ZgCLcBGAsYHQ/s734/top%2Bseo%2Bexpert%2B6.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="734" src="https://1.bp.blogspot.com/-vG9mq_Sqxy0/YF-WxgU-MwI/AAAAAAAAEdQ/jWrcfEiMPV0j9FHTe8EiUY0o9HV5lA4ZgCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B6.jpg" /></a></div></h3>Technical SEO Analyst / DeepCrawl<br /><br /><a href="https://twitter.com/rvtheverett">Follow @rvtheverett on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/ruth-everett-b01a6213b/">Follow Ruth on LinkedIn</a><br /><br /><a href="https://www.searchenginejournal.com/author/ruth-everett/">Read Ruth on Search Engine Journal</a><br /><br /><br /><h3>Tyler Reardon<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-GK8m4vtWXmA/YF-W7F2QV8I/AAAAAAAAEdU/foJ-9MugT2cw8zLv4Vy5dvh1kr2LyjgegCLcBGAsYHQ/s729/top%2Bseo%2Bexpert%2B7.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="312" data-original-width="729" src="https://1.bp.blogspot.com/-GK8m4vtWXmA/YF-W7F2QV8I/AAAAAAAAEdU/foJ-9MugT2cw8zLv4Vy5dvh1kr2LyjgegCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B7.jpg" /></a></div></h3>SEO Manager / Chewy<br /><br /><a href="https://twitter.com/TylerReardon">Follow @TylerReardon on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/tylercreardon/">Follow Tyler on LinkedIn</a><br /><br /><br /><h3>Carolyn Shelby<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-wWXLLmiM0bM/YF-XBiHV-lI/AAAAAAAAEdg/7VRzouF-ltAU2AoDLD61wyhi4I2IR8WSwCLcBGAsYHQ/s736/top%2Bseo%2Bexpert%2B8.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="315" data-original-width="736" src="https://1.bp.blogspot.com/-wWXLLmiM0bM/YF-XBiHV-lI/AAAAAAAAEdg/7VRzouF-ltAU2AoDLD61wyhi4I2IR8WSwCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B8.jpg" /></a></div></h3>Technical SEO & News SEO / ESPN<br /><br /><a href="https://twitter.com/cshel">Follow @cshel on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/cshel/">Follow Carolyn on LinkedIn</a><br /><br /><br /><h3>Christoph C. Cemper</h3><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-ni_IGoLIl4Y/YF-XJPZQy9I/AAAAAAAAEdk/acsLrAolKaAedBLpi8D5FaXF6aabGJ0twCLcBGAsYHQ/s732/top%2Bseo%2Bexpert%2B9.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="313" data-original-width="732" src="https://1.bp.blogspot.com/-ni_IGoLIl4Y/YF-XJPZQy9I/AAAAAAAAEdk/acsLrAolKaAedBLpi8D5FaXF6aabGJ0twCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B9.jpg" /></a></div><div><br /></div><p>Founder and CEO / LinkResearchTools</p><a href="https://twitter.com/cemper">Follow @cemper on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/cemper">Follow Christoph on LinkedIn</a><br /><br /><h3>Jackie Chu</h3><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-luDD4Z6vni4/YF-XWcgVtUI/AAAAAAAAEds/2LS965_mld4Bvz6s_DUWaPG-tWixSHVowCLcBGAsYHQ/s733/top%2Bseo%2Bexpert%2B10.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="316" data-original-width="733" src="https://1.bp.blogspot.com/-luDD4Z6vni4/YF-XWcgVtUI/AAAAAAAAEds/2LS965_mld4Bvz6s_DUWaPG-tWixSHVowCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B10.jpg" /></a></div><div><br /></div>Global SEO Lead / Uber</div><br /><div><a href="https://twitter.com/jackiecchu">Follow @jackiecchu on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/jackiec1/">Follow Jackie on LinkedIn</a></div><br /><br /><br /><h3>Jeff Ferguson<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-K6q5m2FnSLo/YF-XyMtm-FI/AAAAAAAAEd4/_f41Zh2HXQ4ihijngcWFY0d2VDqev3dXwCLcBGAsYHQ/s731/top%2Bseo%2Bexpert%2B11.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="312" data-original-width="731" src="https://1.bp.blogspot.com/-K6q5m2FnSLo/YF-XyMtm-FI/AAAAAAAAEd4/_f41Zh2HXQ4ihijngcWFY0d2VDqev3dXwCLcBGAsYHQ/s16000/top%2Bseo%2Bexpert%2B11.jpg" /></a></div></h3>Partner / Amplitude Digital<br /><br /><a href="https://twitter.com/countxero">Follow @countxero on Twitter</a><br /><br /><a href="https://www.linkedin.com/in/jefftferguson/">Follow Jeff on LinkedIn</a><br /><br /><a href="https://www.searchenginejournal.com/author/jeff-ferguson/">Read Jeff on Search Engine Journal</a><div><br /></div><div><br /></div><div>Super thanks to <a href="https://www.searchenginejournal.com/" rel="nofollow" target="_blank">Search Engine Journal(SEJ)</a> for always helping me with new ideas of my blogs.</div>
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</script>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-90671024699591937212021-07-09T14:26:00.000+05:302021-07-31T01:13:49.756+05:30Thor Ragnarok movie poster designing in Photoshop CC 2017<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://4.bp.blogspot.com/-3_zJS3TBwbo/WPMuUFySPPI/AAAAAAAADxM/xCJxTyDQOSsGlsMvXuAbr4JI33Ol3JcpwCK4B/s1600/thor.jpg" imageanchor="1"><img border="0" height="410" src="https://4.bp.blogspot.com/-3_zJS3TBwbo/WPMuUFySPPI/AAAAAAAADxM/xCJxTyDQOSsGlsMvXuAbr4JI33Ol3JcpwCK4B/s640/thor.jpg" width="640" /></a><br />
<br />
Designing a film poster is pure fun. There’s no question about it. It’s one of those projects that you look forward to as a designer. Designing a film poster can also be incredibly fast and easy… Given the right reference photos and subject matter, a stunning poster can be created in minutes. In this tutorial I will walk you through some easy steps to do just that.<br />
<br />
so today i am showing you a quick editing of Thor Ragnarok Movie poster in photoshop cc 2017 so the original picture which i taken for editing is..<br />
<br />
<a href="http://3.bp.blogspot.com/-hTYqItSrZt8/WPMuCZbohlI/AAAAAAAADxE/e5I_LiT2rrM1bcZefcgT_uGwlTViveDOACK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://3.bp.blogspot.com/-hTYqItSrZt8/WPMuCZbohlI/AAAAAAAADxE/e5I_LiT2rrM1bcZefcgT_uGwlTViveDOACK4B/s640/thor.png" width="640" /></a><br />
<br />
and after editing<br />
i am just giving over view so i just showing you screenshots of my photoshop..<br />
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1-select proper images<br />
<a href="http://3.bp.blogspot.com/-JS6VW_45nuY/WPMu7RlQglI/AAAAAAAADxY/HZO2dH-gp_sGe0gxOpQ0FLBrNmXASmFrACK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://3.bp.blogspot.com/-JS6VW_45nuY/WPMu7RlQglI/AAAAAAAADxY/HZO2dH-gp_sGe0gxOpQ0FLBrNmXASmFrACK4B/s640/thor.png" width="640" /></a><br />
<br />
use some color effects its all relevant on your thinking and needs i want poster in BLUE and RED color the reason behind crossing those color is connected to THOR blue=thunder, red=thor's dress. <br />
<br />
2- add hammer and helmet<br />
<a href="http://2.bp.blogspot.com/-desLirYIXCs/WPMved3bKHI/AAAAAAAADxo/WQparacHmx8I53NriJKEDGm7n7J4KGnuACK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://2.bp.blogspot.com/-desLirYIXCs/WPMved3bKHI/AAAAAAAADxo/WQparacHmx8I53NriJKEDGm7n7J4KGnuACK4B/s640/thor.png" width="640" /></a><br />
find images from inter net<br />
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3-use some shadows and add your supporting character to give intense look<br />
<a href="http://4.bp.blogspot.com/-AyfEc1KzDFw/WPMvyd0JvtI/AAAAAAAADxw/wmbixmK9vS4zN0LgIHHtlPUN4D11Cf-RQCK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://4.bp.blogspot.com/-AyfEc1KzDFw/WPMvyd0JvtI/AAAAAAAADxw/wmbixmK9vS4zN0LgIHHtlPUN4D11Cf-RQCK4B/s640/thor.png" width="640" /></a><br />
<br />
4- add relevant background<br />
<a href="http://2.bp.blogspot.com/-Lrd8lLpjtdE/WPMwAVsjVCI/AAAAAAAADx4/QkJmtMiSR6E47Y_VeszgEEJ8Dljp6Y7RACK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://2.bp.blogspot.com/-Lrd8lLpjtdE/WPMwAVsjVCI/AAAAAAAADx4/QkJmtMiSR6E47Y_VeszgEEJ8Dljp6Y7RACK4B/s640/thor.png" width="640" /></a><br />
<br />
5-do some finishing<br />
<a href="http://1.bp.blogspot.com/-xKfdmDL3rNQ/WPMwH4oYOTI/AAAAAAAADyA/BXjKF8GwT6I7YVUYvkcPFxD_kUrlPlhyACK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://1.bp.blogspot.com/-xKfdmDL3rNQ/WPMwH4oYOTI/AAAAAAAADyA/BXjKF8GwT6I7YVUYvkcPFxD_kUrlPlhyACK4B/s640/thor.png" width="640" /></a><br />
<br />
6-add movie name<br />
<a href="http://2.bp.blogspot.com/-RJT3M_P2Ia4/WPMwdaDbN8I/AAAAAAAADyI/gu7s31MNFP0Al4xC6zaSwdkRW_RFPBrBQCK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://2.bp.blogspot.com/-RJT3M_P2Ia4/WPMwdaDbN8I/AAAAAAAADyI/gu7s31MNFP0Al4xC6zaSwdkRW_RFPBrBQCK4B/s640/thor.png" width="640" /></a><br />
<br />
7-add thunders<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-7r_8QFUaID8/WPMwnq2IIiI/AAAAAAAADyQ/VDuYh-71E2834x1fc1RV2s0NO4lRxoGmwCK4B/s1600/thor.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="360" src="https://4.bp.blogspot.com/-7r_8QFUaID8/WPMwnq2IIiI/AAAAAAAADyQ/VDuYh-71E2834x1fc1RV2s0NO4lRxoGmwCK4B/s640/thor.png" width="640" /></a></div>
<br />
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<br />
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<br />
8- add some effects<br />
<a href="http://4.bp.blogspot.com/-FWBVMo_2p1o/WPMwyacVyFI/AAAAAAAADyY/LnO9PNYewg8bNZq8hiG_jDNokZ4WzoTxgCK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://4.bp.blogspot.com/-FWBVMo_2p1o/WPMwyacVyFI/AAAAAAAADyY/LnO9PNYewg8bNZq8hiG_jDNokZ4WzoTxgCK4B/s640/thor.png" width="640" /></a><br />
<br />
9- give final touch to your main character<br />
<a href="http://1.bp.blogspot.com/-53yZFhK99xA/WPMw_wOoyeI/AAAAAAAADyo/ccQtPaDeHKguR8aiw2Izw_sd5VanC3PPQCK4B/s1600/thor.png" imageanchor="1"><img border="0" height="360" src="https://1.bp.blogspot.com/-53yZFhK99xA/WPMw_wOoyeI/AAAAAAAADyo/ccQtPaDeHKguR8aiw2Izw_sd5VanC3PPQCK4B/s640/thor.png" width="640" /></a><br />
<br />
so finally here how i created this poster.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Tn1dOWPpRGQ?ecver=1" width="560"></iframe>
<br />
</div>
Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-39961287815825405492021-06-09T11:50:00.001+05:302021-07-31T01:17:52.410+05:30Anonymous Google Chrome Theme<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: left;">
Hello, Everyone today I just made a google "Anonymous Theme For Chrome" I think That Every Computer Lover Love The Anonymous Mask That's Why I create This Theme. </div>
<div class="separator" style="clear: both; text-align: center;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-fPIPJmhTF3E/VQEuPZ94UXI/AAAAAAAAAY8/ZqrFo0EQChM/s1600/chrome%2Btheme%2Bgoogle%2Banonymous.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="http://3.bp.blogspot.com/-fPIPJmhTF3E/VQEuPZ94UXI/AAAAAAAAAY8/ZqrFo0EQChM/s1600/chrome%2Btheme%2Bgoogle%2Banonymous.jpg" width="640" /></a></div>
<br /></div>
Installation Steps:-<br />
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1) Download A theme From the Below Link.<br />
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<a href="https://www.dropbox.com/s/943a8e0xnup6d6k/Anonymous.rar?dl=0">For Download Click Heare...</a><br />
<br />
2) After Unzip The File Double Click on Anonymous.crx File<br />
<br />
3) Google Chrome Automatic Open And Asking For Permission Select KEEP Option<br />
<br />
That's Done Please Give Your Valuable Comment....</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-19790381951959105472020-12-08T19:01:00.003+05:302021-01-07T00:13:01.787+05:30Google's Final update of 2020 (Core Update)<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-nj2lwylwgbs/X_YEM_WAm-I/AAAAAAAAEXM/yrLBE_rE88A54Rve8ZaxQKgYhTicUMIWwCLcBGAsYHQ/s627/google%2Bcore%2Bupdate.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="367" data-original-width="627" src="https://1.bp.blogspot.com/-nj2lwylwgbs/X_YEM_WAm-I/AAAAAAAAEXM/yrLBE_rE88A54Rve8ZaxQKgYhTicUMIWwCLcBGAsYHQ/s16000/google%2Bcore%2Bupdate.jpg" /></a></div><p>Google announced it's rolling out a replacement core update, the December 2020 core update. this is often the third core update of the 2020 year, the primary one was the January 2020 core update and therefore the other was May 2020 core update.</p><p>Historically, Google has released a core Google algorithm update every few months approximately. it's been almost seven months since the May 2020 core update, which happened on May 4, 2020. So this one took tons longer than previous updates to roll out.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:<a href="https://t.co/e5ZQUAlt0G">https://t.co/e5ZQUAlt0G</a></p>— Google SearchLiaison (@searchliaison) <a href="https://twitter.com/searchliaison/status/1334521448074006530?ref_src=twsrc%5Etfw">December 3, 2020</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script><p>The announcement. Here is Google’s tweet announcing it, where Google said “later today, we are releasing a broad core algorithm update, as we do several times per annum. it's called the December 2020 Core Update.”</p><p>Roll out started at 1 pm ET. Google has updated us that Google has begun rolling out this December 2020 core update at around 1 pm ET, which is 2 and a half hours after Google said it might roll out.</p><p>Google said, "The December 2020 Core Update is now rolling live longer than as is typical with these updates, It'll take about one to 2 weeks to fully roll-out.”</p><p>Previous updates. the foremost recent previous core update was the May 2020 core update, that update was big and broad and took a few weeks to completely roll out. Before that was the January 2020 core update, we had some analysis thereon update up here. </p><p>The one before that was the September 2019 core update. That update felt weaker to several SEOs and webmasters, as many said it didn’t have as big of an impression as previous core updates. Google also released an update in November, but that one was specific to local rankings. you'll read more about past Google updates up here.</p><p>What to try to do if you're hit. Google has advised on what to think about if you're negatively impacted by a core update within the past. There aren’t specific actions to require to recover, and actually, a negative rankings impact might not signal anything is wrong together with your pages. </p><p>However, Google has offered an inventory of inquiries to consider if your site is hit by a core update. Google did say you'll see a touch of recovery between core updates but the most important change you'd see would plan another core update.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-84rsOUCf3wo/X_YEaAddv5I/AAAAAAAAEXU/6QG3ImdIMvUyWq8hAvX6XT0Uj_3lvgGOACLcBGAsYHQ/s500/201811071357458462015.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="217" data-original-width="500" src="https://1.bp.blogspot.com/-84rsOUCf3wo/X_YEaAddv5I/AAAAAAAAEXU/6QG3ImdIMvUyWq8hAvX6XT0Uj_3lvgGOACLcBGAsYHQ/s16000/201811071357458462015.gif" /></a></div><br /><p><br /></p><p>What I can understand from this all?</p><p>1) Communication is key: Over-communicate with your team, clients, and business stakeholders.</p><p>(2) Re-visit your reporting plan: Ensure that you're monitoring and reporting on critical metrics for yourself and your competitors.</p><p>(3) Don't rush into theories: It's a core update, it's evaluating your website as a whole rather than this "one change" you did to your site a month ago. Don't rush into theories or assumptions.</p><p>(4) Share your learnings: We work in an industry full of thousands of people who are keen to share their knowledge and learnings. Get involved in these conversations, ask questions, and share your knowledge (openly and kindly).</p><p>(5) Evaluate the best plan forward: Whether you're impacted or not, ensure you have a clear plan on how to continue optimizing your website that's closely aligned with the business KPIs.</p>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-36186565979678816692020-08-01T00:47:00.001+05:302021-07-31T01:21:37.520+05:30Why Digital Marketing Is Important in This Pandemic<div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-bTu7QIiD6CE/XyRtV45KD0I/AAAAAAAAET4/fjDP-n4F4k0t5bUKA1HFj-KsgQJRhUL8ACLcBGAsYHQ/s626/covid-warning-stay-home-closed-different-warning-tapes-isolated-white_95169-1406.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="443" data-original-width="626" src="https://1.bp.blogspot.com/-bTu7QIiD6CE/XyRtV45KD0I/AAAAAAAAET4/fjDP-n4F4k0t5bUKA1HFj-KsgQJRhUL8ACLcBGAsYHQ/s0/covid-warning-stay-home-closed-different-warning-tapes-isolated-white_95169-1406.jpg" /></a></div><h2 style="text-align: left;">Does we really need Digital Marketing right now, in this Pandemic? Let's see.</h2><div>This pandemic is one that has brought our entire world to a standstill. Claiming the lives of individuals, wiping out entire families and economies left and right, it has certainly had a reverberating impact and will continue to in the future. The human loss is unimaginable, but the economic loss is just as present, if less noticeable. One of the largest changes that we will see forwards economically lies in the marketing space.</div><div><br /></div><h3 style="text-align: left;">The Economic Pandemic</h3><div>We’ve all seen and some of us have first hand experienced the mass bankruptcies that have run through the world and United States. Small businesses have struggled to keep their regular brick-and-mortar stores open, and physical flyers and events have largely been canceled. Just taking a look at the new COVID-19 friendly Major League Baseball pre-season games is enough to clue anyone into the fact that our world is rapidly changing.</div><div><br /></div><div>Today and in the future, people have turned to digitizing their worlds. This means relying on social media, online adverts, and email communication with Zoom calls as the closest supplement for in-person meetings. Newspapers, billboards, and paloozas have solidly landed in the past.</div><div><br /></div><div>The pandemic has only made certain what we have already known - that the online world is the future of marketing.</div><div><br /></div><div><a href="https://1.bp.blogspot.com/-6ewmg7Qo8dg/XyRtLrE6s6I/AAAAAAAAET0/rhOjPxo0j2ss9_l_MJm6VtB7Vu0AHkeyQCLcBGAsYHQ/s626/positive-people-facing-new-normal_52683-42835.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="417" data-original-width="626" src="https://1.bp.blogspot.com/-6ewmg7Qo8dg/XyRtLrE6s6I/AAAAAAAAET0/rhOjPxo0j2ss9_l_MJm6VtB7Vu0AHkeyQCLcBGAsYHQ/s0/positive-people-facing-new-normal_52683-42835.jpg" /></a></div><h2 style="text-align: left;">Next Steps in Pandemic </h2><div><b>Before</b></div><h3 style="text-align: left;">Traditional Methods Fallout: </h3><div>The only thing we can do to prevent the economic fallout from people being physically unable to attend meetings and gain physical exposure to businesses is to adapt to the online space. Gaining traffic online may even be more convenient and easier, not to mention more productive fiscally than the traditional method used before. The next steps rely and are founded on principals needed to expand online presence and reach potential market consumers that fit the target audience.</div><div>While your business may have a good idea of who, prior to January 2020, would physically walk into your stores and freely hand over their money for your products, you may not have such a good idea of who would be willing to do it online.</div><div><br /></div><div><br /></div><div><b>And After</b></div><h3 style="text-align: left;">Newer Generations: </h3><div>With everything shifting online, those businesses which relied on Baby Boomer or Generation X’s money to keep themselves afloat will struggle if they do not adapt and market to Generation Z’s and millennials. They are the generations that are the most tech-savvy and are largely taking over the consumer marketplace.</div><div><br /></div><h3 style="text-align: left;">Social Media: </h3><div>As such, these newer generations use social media apps such as Instagram, Snapchat, Twitter, Tumblr, and Facebook. Choosing your social media platforms wisely means being able to effectively market to the subset of the population that you earn the most money and turnover rates from. </div><div>This means prioritizing the social media apps that you need, making sure your conversion rates are maximized with high-quality adverts, and ensuring that you connect to political climate and concerns of the moment with your brand’s message and purpose.</div><div><br /></div><h4 style="text-align: left;">Conclusion</h4><div>The takeaway from all of this is simple. The facts clearly show that with this pandemic comes a significant shift in the way that businesses will have to market in our new reality. This reality lies solidly in the digital marketing space, and requires important adaptations to keep small businesses and models afloat and productive.</div>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0tag:blogger.com,1999:blog-8927060629287312979.post-42431180923078749642020-05-28T22:55:00.001+05:302020-05-28T22:55:48.382+05:30All you need to know about IGTV Ads on Instagram<div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-rPg9gklaIKs/Xs_sf43r9tI/AAAAAAAAEPU/SMb8EVMFgGg-zAjawuj1i1YSnz4FIl9QQCK4BGAsYHg/igtv%2Bads%2Bmake%2Bmoney.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="375" data-original-width="626" src="https://1.bp.blogspot.com/-rPg9gklaIKs/Xs_sf43r9tI/AAAAAAAAEPU/SMb8EVMFgGg-zAjawuj1i1YSnz4FIl9QQCK4BGAsYHg/s320/igtv%2Bads%2Bmake%2Bmoney.jpg" width="320" /></a></div><font face="arial" size="2"><br /></font></div><font face="arial" size="2">Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love. We are re-envisioning mobile video with a new stand-alone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.<br /><br />We're evolving with the times; these days, people are watching less TV and more digital video.1 By 2021, mobile video will account for 78% of total mobile data traffic.2 We've also learned that younger audiences are spending more time with amateur content creators and less time with professionals.</font><h2 style="text-align: left;"><font face="arial" size="2">Q: What will the ads look like on IGTV? </font></h2><font face="arial" size="2">IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be mobile first and up to 15 seconds long . We'll test various experiences within IGTV ads throughout the year - such as the ability to skip an ad - to make sure the final result works well for people, creators and advertisers.<br /></font><h2 style="text-align: left;"><font face="arial" size="2">Q: What are the creator eligibility requirements on IGTV?</font></h2><font face="arial" size="2">Creators must adhere to Instagram Partner Monetization Policies and Content Monetization Policies in order to gain access to tools that enable monetization, including but not limited to) IGTV Ads. These policies outline that an account must comply with our Community Guidelines and have an authentic, established presence on Instagram. This means only sharing content that they have created and have the right to use.<br /></font><h2 style="text-align: left;"><font face="arial" size="2">Q: How many creators are in this test with IGTV?</font></h2><font face="arial" size="2">We'll start testing IGTV ads with about 200 creators in the US. We believe that emerging creators will see the most benefit from monetization in IGTV but we want to test with a variety of accounts to make sure we get this right as we expand.<br /></font><h2 style="text-align: left;"><font face="arial" size="2">Q: How much will creators earn per view on IGTV video?</font></h2><font face="arial" size="2">Earnings calculated based on how much advertisers pay and how many monetizable plays the video receives. These may fluctuate throughout the testing period.<br />Payouts are likely to be small as we test and build the IGTV Ads experience. Our goal is to make this valuable for creators in the long term.<br /></font><h2 style="text-align: left;"><font face="arial" size="2">Q: Are there requirements for a video in order to be monetizable </font><font face="arial" size="2">on IGTV?</font></h2><font face="arial" size="2">In addition to adhering to Partner and Content Monetization Policies, any video must adhere to the following criteria in order to be eligible for ads:<br /></font><ul style="text-align: left;"><li><font face="arial" size="2">Two minutes or longer</font></li><li><font face="arial" size="2">Advertiser-friendly</font></li><li><font face="arial" size="2">In English, including titles and descriptions</font></li><li><font face="arial" size="2">Not violate intellectual property rules (.e. it cannot contain any music that creators don't own rights to)</font></li></ul><font face="arial" size="2">Previously-posted IGTV videos or any new videos posted without Feed previews are not eligible for monetization.<br /><br /></font><h2 style="text-align: left;"><font face="arial" size="2">Q: Will creators get new insights il with IGTV ads?</font></h2><font face="arial" size="2">Creators with IGTV ads enabled will see new monetization metrics in Insights.<br /><br />This includes the monetization "status" of a video uploaded with ads, approximate earnings, monetizable plays and monetizable plays RPM.</font><div><font face="arial" size="2"><br />Approximate earnings: your approximate earnings from ads inserts in your videos, based on the total number of monetizable plays and your revenue per 1,000 monetizable plays (RPM). </font><div><font face="arial" size="2"><br />Monetizable plays: The number of times your video was played when an ad could have been inserted, whether or not one was. Monetizable plays RPM: Your average revenue from 1,000 monetizable plays on your video.<br /></font><h2 style="text-align: left;"><font face="arial" size="2">Q: How often will creators get paid on IGTV?</font></h2><font face="arial" size="2">Payouts will be issued once a month, beginning in July.</font></div><div><font face="arial" size="2"><br /></font></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-8CzoVl2SxCg/Xs_swOdO8gI/AAAAAAAAEPs/H8qlAB0vMoo5B8_u4SMT6sPFTpPqpAkfwCK4BGAsYHg/igtv%2Bvertical%2Bage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="375" data-original-width="626" src="https://1.bp.blogspot.com/-8CzoVl2SxCg/Xs_swOdO8gI/AAAAAAAAEPs/H8qlAB0vMoo5B8_u4SMT6sPFTpPqpAkfwCK4BGAsYHg/s320/igtv%2Bvertical%2Bage.jpg" width="320" /></a></div><font face="arial" size="2"><br /></font><h2><b><font face="arial" size="2">Q: How does Instagram decide which ads to show me?</font></b></h2><div><font face="arial" size="2">We want to show you ads from businesses that are interesting and relevant to you, and to do that, we use information about what you do on <a href="https://help.instagram.com/833836199971426">Instagram and Facebook</a>. and on third-party sites and apps you use. For example, you might see ads based on the people you follow and things you like on Instagram, your information and interests on Facebook (if you have a Facebook account), and the websites and apps you visit.<br /><br /></font><h2><font face="arial" size="2">Q: What can I do if I see an ad I don't like on Instagram?</font></h2><h3><font face="arial" size="2">Hide an ad</font></h3><font face="arial" size="2">You can hide an ad you don't like by tapping <img src="https://static.xx.fbcdn.net/assets/?revision=565638021033711&name=instagram-newreportfromphoto-ios&density=1" /> (iOS) or <img src="https://static.xx.fbcdn.net/assets/?revision=565638021033711&name=instagram-newreportfromphoto-android&density=1" /> (Android) in the top right of the sponsored post, and then choosing Hide Ad. You can also select why you don't want to see this ad (optional).<br /></font><h3><font face="arial" size="2">Report an ad</font></h3><font face="arial" size="2">You can report an ad that is inappropriate or misleading by tapping <img src="https://static.xx.fbcdn.net/assets/?revision=565638021033711&name=instagram-newreportfromphoto-ios&density=1" /> (iOS) or <img src="https://static.xx.fbcdn.net/assets/?revision=565638021033711&name=instagram-newreportfromphoto-android&density=1" /> (Android) in the top right of the sponsored post, and then choosing Report Ad. Similar to our Community Guidelines, we have Ad Policies that outline what ads are and aren't allowed on Instagram.<br /></font><h3><font face="arial" size="2">Adjust your device settings</font></h3><font face="arial" size="2">To make the ads you see relevant and useful, we use information about your activity on sites and apps that are not Facebook Company Products to learn about your interests. You can opt out of seeing ads based on this information in your device settings. This setting controls the Instagram ads you'll see on the device you're using. Turning off this setting doesn't delete any data. You'll still see the same number of ads, but they'll be based on things you do on Facebook Company Products, or they may be from a specific business that you've shared your contact information with, if we've matched your profile to their customer list or if you’ve shared data with them offline.<br /></font><h3><font face="arial" size="2">Adjust your ad preferences on Facebook</font></h3><font face="arial" size="2">Go to your ad preferences on Facebook to control how we use information from partners to show you ads across Instagram and other Facebook Company Products. If we can determine you've made a choice on other Facebook Company accounts that you use, we'll apply your ads preferences to them as well. To make sure your ad preferences are applied, connect your Instagram account to your Facebook account. Learn more about how advertising works on Facebook.<br /><br /></font><h2><font face="arial" size="2">Q: Does Instagram let advertisers use my photos or videos?</font></h2><font face="arial" size="2">No. You own your own photos and videos. <a href="https://www.facebook.com/help/instagram/535503073130320">Learn more</a> about what you can do if you think your intellectual property rights are being violated.<br /></font><h1><font face="arial" size="2">Information for Advertisers</font></h1><h2><font face="arial" size="2">Q: About Instagram Ads</font></h2><font face="arial" size="2">You can create ads from Instagram once you've converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.<br /></font><h3><font face="arial" size="2">There are 3 ways to run ads on Instagram:</font></h3><h3><ul><li><font face="arial" size="2">Create ads directly from Instagram. <span style="font-weight: normal;">Once you convert your profile to a professional account, you can promote posts and stories from your Instagram account.</span></font></li><li><font size="2"><font face="arial">Create ads from your Facebook Page.</font><font face="arial" style="font-weight: normal;"> If you manage a Facebook Page, you can link an Instagram account to that Page. When you create ads from your Page, they can appear on Facebook and Instagram.</font></font></li><li><font size="2"><font face="arial">Create ad campaigns in Ads Manager.</font><font face="arial" style="font-weight: normal;"> Ads Manager provides comprehensive tools to create ads on Facebook and Instagram.</font></font></li></ul></h3></div><div><font face="arial" size="2">Each of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.<br /><br />To create ads from your Facebook Page or in Ads Manager, you must connect your Instagram account to a Facebook Page you manage.<br /><br /></font><h2><font face="arial" size="2">Q: Aside from ads, how do I grow my audience on Instagram?</font></h2><font face="arial" size="2">The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.<br /><br />You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:<br /><ul><li><font face="arial">Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards</font></li><li><font face="arial">Mention your account in the press</font></li><li><font face="arial">Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website Learn more about advertising on Instagram.</font></li></ul></font><font face="arial" size="2"><div><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-a3j9Q2q77pU/Xs_s485sdqI/AAAAAAAAEP4/fGHyapokXeIh1yKuOVEsBBOvop8gXG5vgCK4BGAsYHg/igtv%2Bads.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="375" data-original-width="626" src="https://1.bp.blogspot.com/-a3j9Q2q77pU/Xs_s485sdqI/AAAAAAAAEP4/fGHyapokXeIh1yKuOVEsBBOvop8gXG5vgCK4BGAsYHg/s320/igtv%2Bads.jpg" width="320" /></a></div><font face="arial" size="2"><br /></font></div>Osofsky says Instagram is human-reviewing every IGTV video before it’s accepted for monetization during this first phase. Eventually, the hope is to deploy a mixture of human and software review. He says Instagram will believe Facebook’s moderation add terms of both the “technology and therefore the folks that do the reviews.”<br /><br />As for the opposite ways during which creators can monetize, they will sell badges through Instagram Live, which can start testing next month with alittle group of creators and businesses. then , it’ll expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. Viewers can choose from three different badges, Osofsky says, one for $0.99, another for $1.99, and another for $4.99. They’ll all look different, and, once bought, they’ll show up ahead of a purchaser’s name once they comment, which is prioritized and rises to the highest . Creators also will be ready to see everyone who bought one. During this first test, Osofsky says Instagram won’t take a cut of revenue, but “as we scale this product, introduce a rev share.”</font></div></div></div>
<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How does Instagram decide which ads to show me?","acceptedAnswer":[{"@type":"Answer","text":"We want to show you ads from businesses that are interesting and relevant to you, and to do that, we use information about what you do on Instagram and Facebook (our parent company) and on third-party sites and apps you use. For example, you might see ads based on the people you follow and things you like on Instagram, your information and interests on Facebook (if you have a Facebook account), and the websites and apps you visit.\n\nLearn more about:\n\nWhat you can do if you see an ad you don’t like\nAds and privacy in our Data Policy\nHow advertising works on Facebook"}]},{"@type":"Question","name":"What can I do if I see an ad I don't like on Instagram?","acceptedAnswer":[{"@type":"Answer","text":"Hide an ad\nYou can hide an ad you don't like by tapping (iOS) or (Android) in the top right of the sponsored post, and then choosing Hide Ad. You can also select why you don't want to see this ad (optional).\n\nReport an ad\nYou can report an ad that is inappropriate or misleading by tapping (iOS) or (Android) in the top right of the sponsored post, and then choosing Report Ad. Similar to our Community Guidelines, we have Ad Policies that outline what ads are and aren't allowed on Instagram.\n\nAdjust your device settings\nTo make the ads you see relevant and useful, we use information about your activity on sites and apps that are not Facebook Company Products to learn about your interests. You can opt out of seeing ads based on this information in your device settings. This setting controls the Instagram ads you'll see on the device you're using. Turning off this setting doesn't delete any data. You'll still see the same number of ads, but they'll be based on things you do on Facebook Company Products, or they may be from a specific business that you've shared your contact information with, if we've matched your profile to their customer list or if you’ve shared data with them offline.\n\nAdjust your ad preferences on Facebook\nGo to your ad preferences on Facebook to control how we use information from partners to show you ads across Instagram and other Facebook Company Products. If we can determine you've made a choice on other Facebook Company accounts that you use, we'll apply your ads preferences to them as well. To make sure your ad preferences are applied, connect your Instagram account to your Facebook account. Learn more about how advertising works on Facebook."}]},{"@type":"Question","name":"Does Instagram let advertisers use my photos or videos?","acceptedAnswer":[{"@type":"Answer","text":"No. You own your own photos and videos. Learn more about what you can do if you think your intellectual property rights are being violated."}]},{"@type":"Question","name":"About Instagram Ads","acceptedAnswer":[{"@type":"Answer","text":"You can create ads from Instagram once you've converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.\n\nThere are 3 ways to run ads on Instagram:\n\nCreate ads directly from Instagram. Once you convert your profile to a professional account, you can promote posts and stories from your Instagram account.\nCreate ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page. When you create ads from your Page, they can appear on Facebook and Instagram.\nCreate ad campaigns in Ads Manager. Ads Manager provides comprehensive tools to create ads on Facebook and Instagram.\nEach of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.\n\nTo create ads from your Facebook Page or in Ads Manager, you must connect your Instagram account to a Facebook Page you manage."}]},{"@type":"Question","name":"Aside from ads, how do I grow my audience on Instagram?","acceptedAnswer":[{"@type":"Answer","text":"The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.\nYou can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:\n\nPost a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards\nMention your account in the press\nAnnounce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website"}]},{"@type":"Question","name":"Where can I learn more about tips & best practices for my business account?","acceptedAnswer":[{"@type":"Answer","text":"Visit the Instagram for Business blog to see how brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same."}]},{"@type":"Question","name":"Q: What will the ads look like in IGTV?","acceptedAnswer":[{"@type":"Answer","text":"IGTV ads will initially appear when people click to watch IGTV videos from previews in their feed. The video ads will be mobile first and up to 15 seconds long . 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Monetizable plays RPM: Your average revenue from 1,000 monetizable plays on your video."}]},{"@type":"Question","name":"Q: How often will IGTV creators get paid?","acceptedAnswer":[{"@type":"Answer","text":"Payouts will be issued once a month, beginning in July."}]}]}</script>Mithilesh Joshihttp://www.blogger.com/profile/12291195755129638186noreply@blogger.com0